Enterprise.com: Market Leadership in the Information Age

Synopsis

A must-read for anyone who cares about the future of business, Enterprise.Com boldly defines the future of the cyber-economy, demonstrating the value of information technology, as well as its impact on competition and market leadership. At the heart of the book is Papows's vision of the "market-facing enterprise", a vision that will redefine the essence of business processes and relationships worldwide.

While making the case that information technology is no longer just a tool but a defining element of business, Papows shows managers and executives in any industry how to anticipate trends, make wise investment decisions, and harness the power of technology to achieve new levels of growth.

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