Product Development for the Service Sector: Lessons from Market Leaders

Synopsis

As the lines between products and services become less and less distinct, managers in service industries -- such as banking, insurance, financial services, utilities, and retailing -- can benefit enormously by learning from product leaders, employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. Product development experts Scott Edgett and Robert Cooper draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be applied profitably.

Additional information

Publisher: Place of publication:
  • Cambridge, MA
Publication year:
  • 1999