By Roy L. Moore, Ronald T. Farrar, Erik L. Collins
Those involved in advertising and public relations can no longer afford to avoid training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Designed as a standard reference for the advertising and public relations fields, Advertising and Public Relations Law addresses critical elements of the law that make this text invaluable to students and practitioners alike. Moore, Farrar, and Collins discuss issues affecting the regulation of advertising and public relations speech, including the categorization of various kinds of speech afforded different levels of First Amendment protection and noncontent-based restrictions on speech and expression. They have prepared a clear, concise, and comprehensive law text to meet the increasing demands of the advertising and public relations professions.