Portfolio Management for New Products

Synopsis

In today's business environment, where speed-to-market is paramount and there's no margin for error, companies that live and die by their products need better tools for linking product development to strategy and ensuring that resources are deployed efficiently from idea to launch across the full range of products. In Portfolio Management for New Products, the authors take the guess-work out of R&D, offering a rigorous analytical and practical approach to managing the portfolio of projects as you would a financial portfolio -- investing for maximum long-term growth.

Additional information

Publisher: Place of publication:
  • Cambridge, MA
Publication year:
  • 1998