Business in a Virtual World: Exploiting Information for Competitive Advantage

Table of contents

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• Business in a Virtual World - Exploiting Information for Competitive Advantage *
• Contents vii
• Preface viii
• Acknowledgements x
• Introduction: Information and the Virtual Business 1
• Part 1 the New Economics of Information *
• 2 the Technological Foundations 13
• 3 the Competitive Advantage of Information 25
• 4 the Raw Material of the Future 39
• 5 the Law of Increasing Returns 52
• Part II the Virtual Business in Action *
• Part II the Virtual Value Chain 67
• 6 the Virtual Research and Development Department 72
• 8 Virtual Manufacturing — Exploiting the Virtual in Your Product 86
• 9 Virtual Distribution 99
• 10 Virtual Marketing: the Economics of Difference 112

• Business in a Virtual World - Exploiting Information for Competitive Advantage *
• Contents vii
• Preface viii
• Acknowledgements x
• Introduction: Information and the Virtual Business 1
• Part 1 the New Economics of Information *
• 2 the Technological Foundations 13
• 3 the Competitive Advantage of Information 25
• 4 the Raw Material of the Future 39
• 5 the Law of Increasing Returns 52
• Part II the Virtual Business in Action *
• Part II the Virtual Value Chain 67
• 6 the Virtual Research and Development Department 72
• 8 Virtual Manufacturing — Exploiting the Virtual in Your Product 86
• 9 Virtual Distribution 99
• 10 Virtual Marketing: the Economics of Difference 112
• Part III Exploiting the Virtual Potential of Your Business *
• 11 a New Way of Managing 131
• 12 Zero-Based Physical Budgeting 137
• 13 Electronic Commerce 149
• 14 Computer Modelling and Complexity 168
• 15 Work-Learn-Share: A Method for Increasing Knowledge 189
• 16 Getting the Foundations Right 206
• 17 Selling Your Virtual Assets 222
• 18 Final Thoughts 236
• Appendix: Questions to Consider — a Checklist 241
• Index 250