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An Integrated Approach to Communication Theory and Research

by Michael B. Salwen, Don W. Stacks

Pages: 602

Contributors: Michael B. Salwen,Don W. Stacks

Publisher: Lawrence Erlbaum Associates

Place of Publication: Mahwah, NJ

Publication Year: 1996

Subjects: Communication--Methodology,Mass Media--Methodology

Table of Contents

Title Page

Lea's Communication Series

Contents

Preface

I: Studying "Theory"--Doing "Research"

1: Integrating Theory and Research: Starting with Questions

2: Thinking about Theory

3: Thinking Quantitatively

4: Thinking Qualitatively: Hermeneutics in Science

References

II: Mass Communication Approaches and Concerns

5: Mass Communication Theory and Research: Concepts and Models

6: Media Gatekeeping

References

7: The Agenda-Setting Role of Mass Communication

8: Cultivation Analysis: Research and Practice

9: Theories and Methods in Knowledge Gap Research since 1970

10: Uses and Gratifications

11: Spiral of Silence: Communication and Public Opinion as Social Control

12: International Communication

13: Violence and Sex in the Media

14: Advertising

III: Human Communication Approaches and Concerns

15: Human Communication Theory and Research:

16: The Rhetorician's Quest

18: Interpersonal Communication

19: Modeling Cultures: toward Grounded Paradigms

20: Intercultural Communication

21: Intrapersonal Communication

22: Nonverbal Communication

23: Small Group Communication

24: Organizational Communication

IV: Integrated Approaches to Communication

25: Multichannel Leadership: Revisiting the False Dichotomy

26: Diffusion of Innovations

27: Credibility

28: Political Communication

29: Public Relations

30: Health Communication

31: Feminist Approaches

32: Communication Ethics

V: Future of Theory and Research in Communication

33: Communication Theory and Research: the Quest for Increased Credibility in the Social Sciences

34: The Future of Theory and Research in Communication: Human Communication

About the Authors

Author Index

Subject Index

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