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Excellence in Public Relations and Communication Management

by David M. Dozier, William P. Ehling, James E. Grunig, Larissa A. Grunig, Fred C. Repper, Jon White

Pages: 666

Contributors: David M. Dozier,William P. Ehling,James E. Grunig,Larissa A. Grunig,Fred C. Repper,Jon White

Publisher: Lawrence Erlbaum Associates

Place of Publication: Hillsdale, NJ

Publication Year: 1992

Subjects: Public Relations,Communication In Management

Table of Contents

Title Page

Contents

Contributors

Preface

Acknowledgments

1: Communication, Public Relations, and Effective Organizations: an Overview of the Book

I: The Basic Theory

2: The Effect of Worldviews on Public Relations Theory and Practice

3: What Is an Effective Organization?

4: Public Relations and Management Decision Making

5: How Communication Managers Can Apply the Theories of Excellence and Effectiveness

II: The Program Level Effective Planning of Communication Programs

6: Strategic Management, Publics, and Issues

7: Evaluation of Public Relations Programs: What the Literature Tells Us about Their Effects

8: Research Firms and Public Relations Practices

III: The Departmental Level: Characteristics of Excellent Public Relations Departments

9: What Is Excellence in Management?

10: Public Relations Management and Operations Research

11: Models of Public Relations and Communication

12: The Organizational Roles of Communications and Public Relations Practitioners

Conclusion

References

13: Public Relations and Marketing Practices

14: The Organization of the Public Relations Function

15: Women in Public Relations: Problems and Opportunities

16: Public Relations Education and Professionalism

IV: The Organizational Level: the Conditions That Make Excellence in Public Relations Possible

17: How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization . . . and What They Actually Do

18: Power in the Public Relations Department

19: Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respond

20: Symmetrical Systems of (Internal Communication

21: Corporate Culture and Public Relations

22: Societal Culture and Public Relations

V: The Economic Level: What Public Relations and Communication Contribute to the Bottom Line

23: Estimating the Value of Public Relations and Communication to an Organization

Conclusion

Appendix A: Quantification of a Purposeful State

Appendix B: Quantification of a Purposeful State

Appendix C: Quantification of a Purposeful State

Appendix E: Quantification of a Purposeful State

Appendix D: Quantification of a Purposeful State

Author Index

Subject Index

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