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From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series
From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series
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From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series

by Mark D. Howell, Brett Bodine. 266 pgs.

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Table of contents
Foreword, by Brett Bodine ix
Acknowledgments xiv
1. Looking Ahead, Looking Within: An Introduction 1
2. The Show Goes On: NASCAR, Control, and the Winston Cup Series 13
3. A Fight to the Finish: NASCAR Versus Organized Labor 29
4. A High-Banked Learning Curve: Acculturation and Stock Car Racing 49
Photos 70
5. Changing Identities in American Culture: Sponsorship and Drivers' Roles in NASCAR's Winston Cup Series 81
Photos 98
6. Made in America: Ritual, Folklore, and Cultural Mythology of the NASCAR Winston Cup Series 109
Photos 136
7. Seeing is Believing: A Personal Ethnography of NASCAR's Winston Cup Series and Stock Car Racing in America 147
8. Is Bigger Always Better? The Future of the NASCAR Winston Cup Series 179
Appendices
A: 1997 Winston Cup Schedule 199
B: Winston Cup Tracks and Locations 200
C: 1997 Winston Cup Team Listing 203
D: NASCAR Winston Cup Champions, 1949-1996 205
E: Manufacturers' Champions, 1949-1996 206
F: Outstanding NASCAR Winston Cup Career Victories 207
G: NASCAR Winston Cup Series' Most Popular Drivers 209
H: NASCAR Rookies of the Year, 1996-1958 210
I: How Points Are Distributed in the Winston Cup Series 211
J: NASCAR Winston Cup Series Race Shops 213
K: Fifty Current NASCAR-Related Web Sites 221
L: Restaurants with Racing Themes 225
M: Stock Car Driving Schools 227
Notes 229
Glossary 231
Bibliography 235
Index 257
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