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Public Relations Research Annual Vol 1
Public Relations Research Annual Vol 1
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Public Relations Research Annual Vol 1

by James E. Grunig, Larissa A. Grunig. 232 pgs.

Read the complete book Public Relations Research Annual Vol 1 by becoming a questia.com member. Choose a membership plan to an academic-level library with more than 67,000 full-text books, 1.5 million articles, an entire reference set with a dictionary, encyclopedia, thesaurus plus a collection of digital tools to organize your information.
 

publication details

Contributors:

   James E. Grunig, Larissa A. Grunig

Publisher:

   Lawrence Erlbaum Associates

Place of Publication:

  Hillsdale, NJ  

Publication Year:

  1989
Subjects:   Public Relations--Periodicals, Public Relations--Research--Periodicals
Table of contents
Contents
Preface ix
PART I RESEARCH REVIEWS
Chapter 1
Breadth of Perspective: An Important Concept for Public Relations Hugh M. Culbertson 3
Chapter 2
Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research James E. Grunig and Larissa A. Grunig 27
PART II REPORTS OF ORIGINAL RESEARCH
Chapter 3
Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry Ron Pearson 67
Chapter 4
The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm Marvin N. Olasky 87
Chapter 5
Credibility of Public Relations at the NRC 97
Chapter 6
Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels Dennis W. Jeffers 115
Chapter 7
Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners Andrew Belz , Albert D. Talbott , and Kenneth Starck 125
Chapter 8
The Gap Between Professional and Research Agendas in Public Relations Journals Glen M. Broom , Mark S. Cox , Elizabeth A. Krueger , and Carol M. Liebler 141
Chapter 9
Police in America: A Study of Changing Institutional Roles as Viewed by Constituents Hugh M. Culbertson and Hochang Shin 155
Chapter 10
Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation Larissa A. Grunig 175
Chapter 11
Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables Dennis W. Jeffers 197
Author Index 215
Subject Index 221
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books on: (Public Relations Periodicals) OR (Public Relations Research Periodicals)  - 15365 results

       More book Results: 1-10 11-20 21-30 31-40 41-50 >>  
 
1.
Public Relations Research Annual - Vol. 3
Book by Larissa A. Grunig, James E. Grunig; Lawrence Erlbaum Associates, 1991
Subjects: Public Relations--Periodicals, Public Relations--Research--Periodicals
PUBLIC RELATIONS RESEARCH ANNUAL Volume 3 PUBLIC RELATIONS RESEARCH ANNUAL Volume 3 A publication of the Public Relations Division, Association...
2.
Public Relations Research Annual - Vol. 2
Book by Larissa A. Grunig, James E. Grunig; Lawrence Erlbaum Associates, 1990
Subjects: Public Relations--Periodicals, Public Relations--Research--Periodicals
PUBLIC RELATIONS RESEARCH ANNUAL Volume 2 PUBLIC RELATIONS RESEARCH ANNUAL Volume 2 A publication of the Public Relations Division, Association...
3.
Public Relations Research Annual - Vol. 1
Book by Larissa A. Grunig, James E. Grunig; Lawrence Erlbaum Associates, 1989
Subjects: Public Relations--Periodicals, Public Relations--Research--Periodicals
PUBLIC RELATIONS RESEARCH ANNUAL Volume 1 PUBLIC RELATIONS RESEARCH ANNUAL Volume 1 A publication of the Public Relations Division, Association...
4.
Strategic Planning for Public Relations
Book by Ronald D. Apr Smith; Lawrence Erlbaum Associates, 2005
Subjects: Public Relations, Strategic Planning
...you can look to a three-prong research program for most public relations projects: Casual Research. Re c o Uec t wh at is...the issue. Search the library for information from books, periodicals and special reports. Check for similar material on the...
5.
Rhetorical and Critical Approaches to Public Relations
Book by Elizabeth L. Toth, Robert L. Heath; Lawrence Erlbaum Associates, 1992
Subjects: Corporations--Public Relations--Moral And Ethical Aspects, Public Relations--Moral And Ethical Aspects
...Theoretic approaches in public relations research." Public Relations Research and Education, 1 2 , 39-49...to be read and understood by public relations researchers must be more fundamental and...
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journal articles on: (Public Relations Periodicals) OR (Public Relations Research Periodicals)  - 2103 results

       More journal Results: 1-10 11-20 21-30 31-40 41-50 >>  
 
1.
To Redeem the Soul of America: Public Relations and the Civil Rights Movement
Journal article by Linda Childers Hon; Journal of Public Relations Research, Vol. 9, 1997
Subjects: Public Relations--Research
...persuasive arguments would be reiterated in several Christian periodicals (see, e.g., "The Church and the Race Crisis", 1958...1967b). Particularly noteworthy is Youngs advice on public relations maneuvers: Push local issues . . . . Talk with newspaper...
2.
Identifying and Responding to Activist Publics: a Case Study
Journal article by Deborah S. Anderson; Journal of Public Relations Research, Vol. 4, 1992
Subjects: Public Relations, Public Relations--Research
...organization seeking to identify and communicate with relevant publics should worry about educated activists and devote most of...activists will seek it elsewhere. However, studies of public relations communication with environmental activist groups have revealed...on high-involvement media, such as specialized business periodicals, published social reports, or dialogue sessions with members...
3.
The Campaign of the Committee on Public Information: Its Contributions to the History and Evolution of Public Relations
Journal article by Bruce Pinkleton; Journal of Public Relations Research, Vol. 6, 1994
Subjects: Public Relations, Public Relations--Research
...Division of Films. Publicity materials were provided to periodicals and newspapers, and press sheets were provided to film...One of the primary duties of the CPI was to educate the public ( Vaughn, 1979b). As Creel (1920/ 1972a) noted in his...Expositions, among others. THE ROLE OF THE CPI IN PUBLIC RELATIONS HISTORY AND EVOLUTION The work of the CPI was significant...
4.
The Consequences of Culture for Public Relations: the Case of Women in the Foreign Service
Journal article by Larissa A. Grunig; Journal of Public Relations Research, Vol. 7, 1995
Subjects: Public Relations, Public Relations--Research
...is one of a handful of key determinants of excellence in public relations. METHOD A combined methodology helped to answer these...lawsuit and an examination of relevant State Department periodicals and manuals. This multiplicity of methods is characteristic...
5.
Community Relations and Issues Management: An Issue Orientation Approach to Segmenting Publics
Journal article by Dan Berkowitz And Kirk Turnmire; Journal of Public Relations Research, Vol. 6, 1994
Subjects: Public Relations, Public Relations--Research
...Q-sort methodology and cluster analysis can help public relations practitioners better understand the prevailing patterns...the application of cluster analysis for segmenting key publics by issue orientations. METHOD The overall methodology...1991). As a first step, a search was conducted of library periodicals and the Nexis news data base to explore dimensions of the...
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magazine articles on: (Public Relations Periodicals) OR (Public Relations Research Periodicals)  - 179 results

       More magazine Results: 1-10 11-20 21-30 31-40 41-50 >>  
 
1.
While We're at It
Magazine article by Richard John Neuhaus; First Things: A Monthly Journal of Religion and Public Life, June 2006
Subjects: Armstrong, Karen--Criticism and interpretation, Armstrong, Karen--Works, Benedict XVI, Pope--Public relations, Periodicals--Criticism and interpretation, Publishers Weekly (Periodical)--Criticism and interpretation, The Great Transformation: The Beginning of Our Religious Traditions (Book)--Criticism and interpretation
...collecting human cadavers and putting them on public display. What then shocked is becoming...supported the killing of human embryos for research purposes, or something like that. The...exercise of religion is a threat to the public order. They dont come right out and put...religious tradition, excluded from legitimate public discourse. As Lewis Lapham of Harpers...
2.
As All Our Readers Know, the 'Statesman' Owes Much to the Vision of the Great Kingsley Martin. Not Least His Vision of a Magazine That Offered the Best in Luncheons
Magazine article by R. Mostyn Pritt; New Statesman, Vol. 125, December 13, 1996
Subjects: New Statesman (Periodical)--Public relations, Periodicals--Public relations
3.
While We're at It
Magazine article by Richard John Neuhaus; First Things: A Monthly Journal of Religion and Public Life, August 2007
Subjects: Authors--Works, Eberstadt, Mary--Works, Philosophers--Beliefs, opinions and attitudes, Religion and politics--Analysis, Religion--Social aspects, Religious beliefs--Social aspects, Religious newspapers and periodicals--Names, Religious periodicals--Names, Writers--Works
...include this section, The Public Square, I expect that including...continent have only a tenuous relationship with Christ and the Church...scholar praised The Naked Public Square but referred to it...current issue is devoted to relations between Jews and evangelicals...Christian Zionists firmly and publicly at arms distance." Mara...and/or Israeli/American relations. He, like many other Jews...
4.
Will Libraries Survive
Magazine article by Geoffrey Nunberg; The American Prospect, November 1998
Subjects: Gates, Bill--Contributions, gifts, etc., Internet--Social aspects, Microsoft Corp.--Contributions, gifts, etc., Public libraries--Social aspects, Social service--Public relations
...described as a public relations ploy, and one moreover...the purchase of public libraries." In the...the more readerly periodicals. As collections...for example, the public library of Demopolis...of the books and periodicals that are central...sector and existing public institutions. In...
5.
Continental Schrift: The Story of Interfunktionen
Magazine article by Christine Mehring; Artforum International, Vol. 42, May 2004
Subjects: Art publishing--Aims and objectives, Art publishing--History, Art publishing--Political aspects, Heubach, Friedrich Wolfram--Beliefs, opinions and attitudes, Kiefer, Anselm--Public relations, Kiefer, Anselm--Works
...the expanding world of European art periodicals, shrewd reporting on the art of the...of short submissions, ranging from a public letter by Joseph Beuys and others protesting...transformation of transatlantic art relations. With few exceptions, these had been...but the flip side of that success was public expectation and routine, which, if followed...
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newspaper articles on: (Public Relations Periodicals) OR (Public Relations Research Periodicals)  - 12 results

       More newspaper Results: 1-10 11-12 >>  
 
1.
Magazine Helps out Brides-to-Be in Chicago Area
Newspaper article; Daily Herald (Arlington Heights, IL), December 20, 2006
Subjects: Periodical publishing, Periodicals
...their big days. Julie Rusins 2005 wedding to her husband Ryan was featured in the most recent issue. The bride, a public relations manager, was so pleased with her photographer she sent her wedding photographs to the magazine and was thrilled when...
2.
AARP Magazine Targets 'New 50'; Boomers Spur 'Youth' Move
Newspaper article; The Washington Times, October 29, 2007
Subjects: Baby boom generation, Men's magazines--Baby boom generation market, Men's periodicals--Baby boom generation market, Periodical publishing--Baby boom generation market
...boomers," said Adam Sohn, the AARPs associate director of media relations. "Our magazine touches subjects so broad, from sex after 50...health care coverage for children, he said. It also has created public awareness programs and ad campaigns based on issues such as...
3.
Corridor of Power, Influence
Newspaper article by Jennifer Harper; The Washington Times, January 9, 2000
...offer yearly lists or analyses of top lobbyists. These periodicals study emerging talents, uneasy alliances and has-beens as...of Washington Counsel; Mike Jones of the APCO Associates public relations and lobbying firm; Dan Matoon, the vice president of congressional...
4.
Tartan Talk: Tommy Returns to the Air Waves
Newspaper article by Walter Porter; The News Letter (Belfast, Northern Ireland), April 1, 2000
...passion - in the provincial and city Press, in magazines and periodicals. Indeed he was this writers predecessor in compiling the...correspondent, and has also assisted individual bands with Press and public relations guidance. But, it is now in his more veteran years that...
5.
Sorry, Polly: Our Press Is Vulgar, Free and Glorious; MEDIA A Quick Study of US and Continental Papers Suggests the British Press Has Its Virtues
Newspaper article; The Evening Standard (London, England), April 5, 2006
...without scrutiny. The consensus was so stifling that even periodicals such as Atlantic Monthly and the New York Review of Books...there is no proof, as yet, of illegality -soon became public knowledge, largely thanks to press probing. On the Continent...the PR guru Julia Hobsbawm to bring columnists and public relations folk together. For this, I received three bottles of wine...
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encyclopedia articles on: (Public Relations Periodicals) OR (Public Relations Research Periodicals)  - 1 result

 
 
1.
News Agency
Encyclopedia article; The Columbia Encyclopedia, Sixth Edition, 2007
...that gathers and distributes news, usually for newspapers, periodicals, and broadcasters. Evolution of News Agencies As early...of newspapers and magazines, has its own advertising and public relations firms, and runs a school of journalism. Since 1990 independent...


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