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Public Relations Research Annual Vol 1

by James E. Grunig, Larissa A. Grunig

Pages: 232

Contributors: James E. Grunig,Larissa A. Grunig

Publisher: Lawrence Erlbaum Associates

Place of Publication: Hillsdale, NJ

Publication Year: 1989

Subjects: Public Relations--Periodicals,Public Relations--Research--Periodicals

Table of Contents

Title Page

Public Relations Research Annual

Contents

Preface

Part I Research Reviews

Chapter 1 Breadth of Perspective: An Important Concept for Public Relations

References

Chapter 2: Toward A Theory of the Public Relations Behavior of Organizations

Acknowledgment

References

Part Ii Reports of Original Research

Chapter 3 Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry

Chapter 4: The Aborted Debate Within Public Relations

Chapter 5 Credibility of Public Relations at the Nrc

References

Chapter 6 Using Public Relations Theory to Evaluate Specialized Magazines as Communication "Channels"

Chapter 7 Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners

Chapter 8 the Gap Between Professional and Research Agendas in Public Relations Journals

Chapter 9 Police in America: A Study of Changing Institutional Roles as Viewed by Constituents

References

Chapter 10 Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation

Chapter 11 Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables

References

Author Index

Subject Index

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