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The Education of American Businessmen: A Study of University-College Programs in Business Administration

by Frank C. Pierson

Pages: 740

Contributors: Frank C. Pierson

Publisher: McGraw-Hill

Place of Publication: New York

Publication Year: 1959

Subjects: Business Education--United States,Universities And Colleges--United States

Table of Contents

Title Page

The Carnegie Series in American Education

Committee of Review

List of Contributors

Preface

Preview of Findings

Contents

Part One A Framework of Appraisal

Chapter 2 Higher Education and the Professions

Chapter 3: History of Business Schools

Chapter 4 Student Characteristics and Interests

Chapter 5 Employer Requirements

Chapter 6 Education for Careers in Management

Chapter 7 Foundations of Education for Business

Part Two The American Business School

Chapter 9 Undergraduate Business Studies

Chapter 10 Master's Programs in Business

Chapter 11 Faculty and Teaching Methods

Chapter 12 Doctoral Programs and Research

Part Three Developing the Curriculum

Chapter 14 Accounting Robert G. Cox

Chapter 15 Finance

Chapter 16 Marketing Schuyler F. Otteson

Chapter 17 Personnel Management And Industrial Relations George P. Shultz

Chapter 18 Production

Part Four: Other Programs In Business Administration

Chapter 20 Company Management Development Programs

Chapter 21 University Programs For Practicing Executives

Chapter 22 Evening-Extension Programs in Business

Chapter 23 Preparation for Business In Junior Colleges

Chapter 24 Preparation for Business In Liberal Arts Colleges

Appendix 1

Appendix 2

Appendix 5

Index

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