Advertising and Public Relations

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Advertising is a form of product or service promotion that directly targets an audience bringing attention, awareness, need and company exposure. This promotional tool typically caters toward a large community for wide exposure needing critical assessment of content and media types used to reinforce the message.

Public Relations, a similar form of advertising, serves as a representative of the business cultivating and maintaining positive brand exposure with the public and the press. Proven to be more cost effective and longer lasting than advertising, it is, however, an indirect approach that depends on third parties to build positive publicity for the product, service or brand.

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