Read complete books and articles on: Magazine Advertising

At Questia, we offer:

Exclusive access to more than 67,000 books and 1.5 million articles.
Trusted resources from leading publishers.
Time saving tools to do better, faster research!

13 of the Best Books and Articles on: Magazine Advertising

as selected by Questia librarians

1.

The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s » Read Now
by Ellen Gruber Garvey. 230 pgs.

Collections: Literature, Entire Library

How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues...
Read More

How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, made advertizing a central part of American culture. Garvey's analysis interweaves such texts and artifacts as advertising trade journals, magazines addressed to elite, middle class, and poorer readerships, scrapbooks, medical articles, paper dolls, chromolithographed trade cards, and contest rules. She tracks new forms of fictional realism that contained brand name references, courtship stories, and other fictional forms. As magazines became dependant on advertising rather than sales for their revenues, women's magazines led the way in making consumers of readers through the interplay of fiction, editorials, and advertising. General magazines, too, saw little conflict between these different interests. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Garvey takes the bicycle as a case study, and tracks how magazines mediated among competing medical, commercial, and feminist discourses to produce an alluring and unthreatening model of women bicycling in their stories. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.
Show less
2.

Global and Multi-National Advertising (Chap. 7 "National Boundaries in Magazine Advertising: Perspectives on Verbal and Nonverbal Communication") » Read Now
by Basil G. Englis. 266 pgs.

Collections: Entire Library
3.

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ("Benefits of Magazines to Advertisers" begins on p. 84) » Read Now
by Helen Katz. 185 pgs.

Collections: Entire Library

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the...
Read More

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form (television, magazines, newspapers, radio, out of home, and Internet) and examines how media fits into the overall marketing framework, providing insights on how marketing and media objectives are established. Highlights of this text include: explanations of media research with each media form, showing how research is utilized and illustrating its role in understanding how and why people use media; charts and tables throughout, with useful statistics on media audiences; national and local examples to show how media planning/buying occur for local businesses and major brand names; emphasis on the creativity of the media planning/buying discipline; checklists in each chapter to emphasize critical points; and current listings of industry resources and associations. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It will serve as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Show less
4.

The Functional Integration of Sole-Male Images into Magazine Advertisements, in Sex Roles: A Journal of Research » Read Now
by Richard H. Kolbe, Paul J. Albanese. 24 pgs.

Collections: Psychology, Entire Library
5.

The Portrayal of Women's Images in Magazine Advertisements: Goffman's Gender Analysis Revisited, in Sex Roles: A Journal of Research » Read Now
by Mee-Eun Kang. 18 pgs.

Collections: Psychology, Entire Library
6.

Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002, in Sex Roles: A Journal of Research » Read Now
by Katharina Lindner. 13 pgs.

Collections: Psychology, Entire Library
7.

Gender Advertisements in Magazines Aimed at African Americans: A Comparison to Their Occurrence in Magazines Aimed at Caucasians, in Sex Roles: A Journal of Research » Read Now
by Tara L. McLaughlin, Nicole Goulet. 12 pgs.

Collections: Psychology, Entire Library
8.

A History of Popular Women's Magazines in the United States, 1792-1995 (Chap. 4 "Marriage of Convenience: Advertising and Women's Magazines") » Read Now
by Mary Ellen Zuckerman. 278 pgs.

Collections: Entire Library

Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and...
Read More

Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces.
Show less
9.

Emotion in Advertising: Theoretical and Practical Explorations (Chap. 9 "Communication and Arousal of Emotion: Some Implications of Facial Expression Research for Magazine Advertisements") » Read Now
by Stuart J. Agres, Julie A. Edell, Tony M. Dubitsky. 383 pgs.

Collections: Entire Library

This volume explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical contributions representing a broad spectrum of approaches and techniques. Some of the key topics explored include the measurement of mood, emotion and feeling in an...
Read More

This volume explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical contributions representing a broad spectrum of approaches and techniques. Some of the key topics explored include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient, and the structural aspects of an ad and how they relate to emotional responses.
Show less
10.

Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity (Part IV "Magazine") » Read Now
by Meta G. Carstarphen, Susan C. Zavoina. 304 pgs.

Collections: Entire Library

This work explores, through case studies and critical analyses, how media depictions affect the social construction of gender, sexuality, and identity. Through a combination of historical and contemporary topics, scholars examine the stereotypical portrayal of women and men and the contexts within...
Read More

This work explores, through case studies and critical analyses, how media depictions affect the social construction of gender, sexuality, and identity. Through a combination of historical and contemporary topics, scholars examine the stereotypical portrayal of women and men and the contexts within which these stereotypes are illustrated. The studies also discuss the sociopolitical implications of symbols and images associated with these gender representations. Concrete references to particular media support both the methodological and theoretical approaches of the different essays. These quantitative and qualitative studies expose the myriad ways in which the media intervenes in our perception of popular culture.
Show less
11.

Types of Humor in Television and Magazine Advertising, in Review of Business » Read Now
by Codruta Catanescu, Gail Tom. 4 pgs.

Collections: Entire Library
12.

Turning the Century: Essays in Media and Cultural Studies (Chap. 7 "'Girls Who Come to Pieces': Women, Cosmetics, and Advertising in the Ladies' Home Journal, 1900-1920") » Read Now
by Carol A. Stabile. 256 pgs.

Collections: Entire Library
13.

From Baseballs to Brassieres: The Use of Baseball in Magazine Advertising, 1890-1960, in Nine » Read Now
by Ted Hathaway. 8 pgs.

Collections: Entire Library