Newspaper Advertising

Selected full-text books and articles on this topic

Attention, Attitude, and Affect in Response to Advertising
Eddie M. Clark; Timothy C. Brock; David W. Stewart.
Lawrence Erlbaum Associates, 1994
Librarian’s tip: Chap. 4 "How Readers Process Newspaper Advertising"
The Effects of Monopolization on Newspaper Advertising Rates
Reimer, Eric.
American Economist, Vol. 36, No. 1, Spring 1992
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Wanted: More Newspaper Ads
Gren, Fredrik; Fogarty, Jay; Ubinas, Luis.
The McKinsey Quarterly, No. 1, Winter 1999
Advertising Agencies Reduce Reliance on Newspaper Ads
Maxwell, Ann; Wanta, Wayne.
Newspaper Research Journal, Vol. 22, No. 2, Spring 2001
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Advertising and the Transformation of American Society, 1865-1920
James D. Norris.
Greenwood Press, 1990
Librarian’s tip: Discussion of newspaper advertising begins on p. 12
Personalities and Products: A Historical Perspective on Advertising in America
Edd Applegate.
Greenwood Press, 1998
Librarian’s tip: "Colonial Newspaper Advertising" begins on p. 8
State Laws Mandating Online Posting of Legal and Public Notices Traditionally Published in Newspapers
Martin, Shannon E.
Communications and the Law, Vol. 25, No. 1, April 2003
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