Advertising and the Transformation of American Society, 1865-1920 (Discussion of newspaper advertising begins on p. 12)
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by James D. Norris.
206 pgs.
This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple...
This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple sources of information to defining the image of the American dream. The book considers the role that advertising played in developing a national market for consumer goods, how it created demand for mass-produced items, and the contribution it made to the shifting consumption habits of Americans.
Personalities and Products: A Historical Perspective on Advertising in America ("Colonial Newspaper Advertising" begins on p. 8)
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by Edd Applegate.
178 pgs.
Profiling such luminaries as P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers who created it and then turns to early...
Profiling such luminaries as P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers who created it and then turns to early advertising agents, such as Francis Wayland Ayer. The great promoter P. T. Barnum's contributions are considered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of the Lord and Thomas advertising agency, as well as Procter & Gamble and the advertising of "Ivory soap." Elliot White Springs's use of sex in advertising and the Spring's Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.