Read complete books and articles on: Newspaper Advertising

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9 of the Best Books and Articles on: Newspaper Advertising

as selected by Questia librarians

1.

Attention, Attitude and Affect in Response to Advertising (Chap. 4 "How Readers Process Newspaper Advertising") » Read Now
by Timothy C. Brock, Eddie M. Clark, David W. Stewart. 330 pgs.

Collections: Entire Library
2.

The Effects of Monopolization on Newspaper Advertising Rates, in American Economist » Read Now
by Eric Reimer. 6 pgs.

Collections: Entire Library
3.

A Note on the Relations between Circulation Size and Newspaper Advertising Rates, in Journal of Media Economics » Read Now
by Robert G. Picard. 9 pgs.

Collections: Entire Library
4.

Wanted: More Newspaper Ads, in The McKinsey Quarterly » Read Now
by Fredrik Gren, Jay Fogarty, Luis Ubinas. 9 pgs.

Collections: Entire Library
5.

Advertising Agencies Reduce Reliance on Newspaper Ads, in Newspaper Research Journal » Read Now
by Ann Maxwell, Wayne Wanta. 5 pgs.

Collections: Entire Library
6.

Advertising and the Transformation of American Society, 1865-1920 (Discussion of newspaper advertising begins on p. 12) » Read Now
by James D. Norris. 206 pgs.

Collections: History, Entire Library

This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple...
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This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple sources of information to defining the image of the American dream. The book considers the role that advertising played in developing a national market for consumer goods, how it created demand for mass-produced items, and the contribution it made to the shifting consumption habits of Americans.
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7.

Personalities and Products: A Historical Perspective on Advertising in America ("Colonial Newspaper Advertising" begins on p. 8) » Read Now
by Edd Applegate. 178 pgs.

Collections: Entire Library

Profiling such luminaries as P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers who created it and then turns to early...
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Profiling such luminaries as P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers who created it and then turns to early advertising agents, such as Francis Wayland Ayer. The great promoter P. T. Barnum's contributions are considered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of the Lord and Thomas advertising agency, as well as Procter & Gamble and the advertising of "Ivory soap." Elliot White Springs's use of sex in advertising and the Spring's Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
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8.

The Leverage Theory of Tying Revisited: Evidence from Newspaper Advertising, in Southern Economic Journal » Read Now
by Margaret E. Slade. 19 pgs.

Collections: Entire Library
9.

State Laws Mandating Online Posting of Legal and Public Notices Traditionally Published in Newspapers, in Communications and the Law » Read Now
by Shannon E. Martin. 14 pgs.

Collections: Entire Library