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Advertising Wearout

Selected full-text books and articles on this topic at Questia

Persuasive Imagery: A Consumer Response Perspective
Linda M. Scott; Rajeev Batra. Lawrence Erlbaum Associates, 2003

Librarian’s tip: "Chap. 5 A Levels-of-Processing Model of Advertising Repetition Effects"

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Measuring Advertising Effectiveness
William D. Wells. Lawrence Erlbaum Associates, 1997

Librarian’s tip: Chap. 14 "The Determinants of Advertising Repetition Effects"

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Advertising Exposure, Memory, and Choice
Andrew A. Mitchell. Lawrence Erlbaum Associates, 1993

Librarian’s tip: Chap. 3 "A Framework for Understanding the Effects of Advertising Exposure on Choice"

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Attention, Attitude, and Affect in Response to Advertising
Eddie M. Clark; Timothy C. Brock; David W. Stewart. Lawrence Erlbaum Associates, 1994

Librarian’s tip: "1960s Studies of Repetition Effects" begins on p. 42

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Media Effects: Advances in Theory and Research
Jennings Bryant; Dolf Zillmann. Lawrence Erlbaum Associates, 2002 (2nd edition)

Librarian’s tip: "Effects of Media Scheduling" begins on p. 377

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Psychological Processes and Advertising Effects: Theory, Research, and Applications
Linda F. Alwitt; Andrew A. Mitchell. Lawrence Erlbaum Associates, 1985

Librarian’s tip: Discussion of advertising wearout begins on p. 56

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Integrated Communication: Synergy of Persuasive Voices
Esther Thorson; Jeri Moore. Lawrence Erlbaum Associates, 1996

Librarian’s tip: Discussion of advertising wearout begins on p. 349

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Children as Consumers: Advertising and Marketing
Calvert, Sandra L. The Future of Children, Vol. 18, No. 1, Spring 2008

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