Advertising Self-Regulation

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Advertising Self-Regulation

1.

Advertising and Public Relations Law (Chap. 15 "Self-Regulation by the Industry")
by Roy L. Moore, Ronald T. Farrar, Erik L. Collins. 504 pgs.

Book

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Title Page

Contents

Preface

I: The Commercial Speech Doctrine

1: Introduction

2: The Development of Commercial Speech Doctrine

3: Public Interest Information as Commercial Speech

II: Govermental Regulation of Advertising and Commercial Speech

4: The Federal Trade Commission

5: The Sec, the Fda, and Other Federal Agencies

III: Prior Restraints on Advertising, Public Relations, and Commercial Speech

6: Deceptive, Fraudulent, and Unfair Advertising

7: Professional Advertising and Promotion

8: Products Liability

9: Defamation and Product Disparagement

IV: Commercial Speech Torts

10: Appropriation and the Right of Publicity

11: Public Disclosure of Private Facts

12: False Light Invasions of Privacy

V: Intellectual Property

13: Trademarks, Patents, and Trade Secrets

14: Copyright

15: Self-Regulation by the Industry

16: Obscenity and Indecency

17: Journalistic Privilege, Free Press/ Fair Trial Issues, and Problems in Gaining Access to Information

Endnotes

Appendix A: Professional Codes

Appendix B: The Constitution of the United States

Appendix C: The United States Court System

Appendix D: Copyright Registration Forms

Appendix E: Trademark Registration Forms

Appendix F: Model Releases

Table of Cases

Index
2.

Desires versus the Reality of Self-Regulation, in Journal of Consumer Affairs
by Herbert Jack Rotfeld. 4 pgs.

Journal Article
3.

Self-Regulation and the Media, in Federal Communications Law Journal
by Angela J. Campbell. 62 pgs.

Journal Article
4.

Perspectives on Radio and Television: Telecommunication in the United States (Chap. 16 "Ethics and Self-Regulation in Electronic Mass Media")
by F. Leslie Smith, John W. Wright II, David H. Ostroff. 735 pgs.

Book

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Title Page

Contents in Brief

Contents

Preface

ACKNOWLEDGMENTS

1: Preview

NOTES

Further Reading

I: Historical Perspective

2: Radio Broadcasting: From 1842

NOTES

Further Reading

3: Television Broadcasting: From 1884

Further Reading

NOTES

4: Cable Television: From 1949

NOTES

Further Reading

5: Other Electronic Mass Media Technologies: From 1948

NOTES

Further Reading

II: Creative and Informational Perspectives

6: Production, Programs, and Performance in Electronic Mass Media

Further Reading

7: Programming by Electronic Mass Media

NOTES

Further Reading

8: Electronic Mass Media News

NOTES

Further Reading

9: Commercials and Other Persuasive Announcements

NOTES

Further Reading

III: Physical Perspectives

10: Radio Energy

Further Reading

NOTES

11: Radio Channels

NOTES

Further Reading

12: Television Channels

NOTES

Further Reading

IV: Legal and Ethical Perspectives

13: Electronic Mass Communication

NOTES

Further Reading

14: Regulation of Electronic Mass Media

NOTES

Further Reading

15: Electronic Mass Media and the First Amendment

NOTES

Further Reading

16: Ethics and Self-Regulation in Electronic Mass Media

Further Reading

NOTE

V: Economic Perspective

17: Sales and Advertising

NOTES

Further Reading

18: Audience Research and Ratings

NOTES

Further Reading

19: Local Outlets

NOTES

Further Reading

20: Electronic Mass Media Networks

NOTE

Further Reading

21: Careers in Electronic Mass Media

Further Reading

NOTES

VI: Comparative Perspective

22: Noncommercial Radio and Television

Further Reading

NOTES

23: Foreign National and International Radion and Television

NOTES

Further Reading

24: Corporate Video

NOTES

Further Reading

VII: Sociopsychological Perspective

25: Factors in Degree of Impact

NOTE

Further Reading

26: Impact

Further Reading

NOTES

27: Research and Theory

NOTES

Further Reading

INDEX
5.

Advertising to Children on TV: Content, Impact, and Regulation (Chap. 9 "Advertising Regulation and Research")
by Barrie Gunter, Caroline Oates, Mark Blades. 209 pgs.

Book

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

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Title Page

Contents

Preface

1: The Issues About Television Advertising to Children

2: The Nature of Advertising to Children

3: Children's Early Understanding of Television Advertisements

4: Advanced Understanding of Advertising

5: Theoretical Approaches to Studying Children's Understanding of Advertisements

6: Advertising Impact: Knowledge, Attitudes, and Values

7: Advertising Influence: Choice and Consumption

8: The Incidental Influence of Advertising

9: Advertising Regulation and Research

10: Concluding Comments

References

Author Index

Subject Index
6.

Rethinking Regulation of Advertising Aimed at Children, in Federal Communications Law Journal
by William A. Ramsey. 33 pgs.

Journal Article
7.

Television Station Standards for Acceptable Advertising, in Journal of Consumer Affairs
by Herbert J. Rotfeld, Patrick R. Parsons, Avery M. Abernethy, John V. Pavlik. 19 pgs.

Journal Article
8.

An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements, in Journal of International Business Studies
by Barbara Muller. 16 pgs.

Journal Article
9.

Television Advertising Regulation and Program Quality, in Economic Record
by Donald J. Wright. 6 pgs.

Journal Article
10.

Children's Television Advertising in the Multichannel Environment, in Journal of Communication
by Dale Kunkel. 19 pgs.

Journal Article
11.

Issues in Advertising: The Economics of Persuasion (Part One "Issues in Regulation")
by David G. Tuerck. 286 pgs.

Book

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Title Page

Major Contributors

Contents

Introduction

Acknowledgments

Part One Issues in Regulation

Advertising and Legal Theory

Advertising Regulation and the Consumer Movement

Commentaries

Part Two Advertising and the Firm

Towards a Theory of the Economics of Advertising

Introduction

Optimal Advertising: an Intra-Industry Approach

Conclusion

Technical Appendix

Commentaries

Part Three Advertising as Information

Advertising as Information Once More

Appendix A: Derivation of the Relationship Between a and P*

Appendix B: Data Sources

Advertising, Information, and Product Differentiation

Commentaries

Four Part Advertising, Concentration, and Profits

Advertising Intensity and Industrial Concentration- an Empirical Inquiry, 1947-1967

Conclusions

Advertising and Oligopoly: Correlations in Search of Understanding

Appendix A

Appendix B

Commentaries
12.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey ("Advertising Regulations and Restrictions" begins on p. 116)
by Joseph C. Fisher. 200 pgs.

Book

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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

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Title Page

Recent Titles in Contributions to the Study of Mass Media and Communications

Contents

Figures and Tables

Preface

Chapter One Introduction

Chapter Two the Theoretical Basis for Advertising Effects

Introduction

Chapter Three Exposure to Alcohol Images in Mass Media

Introduction

Summary

Introduction

Chapter Four the Experimental Evidence for Media Effects

Summary

Chapter Five the Macroeconomic Relationship Between Advertising and Consumption

Introduction

Chapter Six Summary and Conclusions

Notes

Bibliography

Author Index

Subject Index

About the Author

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