Advocacy Advertising

Selected full-text books and articles on this topic

Everything You Think You Know about Politics-- and Why You're Wrong
Kathleen Hall Jamieson.
Basic Books, 2000
Librarian’s tip: Chap. Sixteen "Do Issue Ads Work? If So, When?"
Issues Advertising as Crisis Communication: Northwest Airlines' Use of Image Restoration Strategies during the 1998 Pilot's Strike
Cowden, Kimberly; Sellnow, Timothy L.
The Journal of Business Communication, Vol. 39, No. 2, April 2002
New Perspectives on Political Advertising
Lynda Lee Kaid; Dan Nimmo; Keith R. Sanders.
Southern Illinois University Press, 1986
Librarian’s tip: Chap. 4 "Corporate Advocacy Advertising as Political Communication"
Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence
William N. Elwood.
Praeger, 1995
Librarian’s tip: Chap. 6 "Plastic as Planet-Saving 'Natural Resource' Advertising to Recycle an Industry's Reality"
Handbook of Political Communication Research
Lynda Lee Kaid.
Lawrence Erlbaum Associates, 2004
Librarian’s tip: "Issue Advocacy Advertising" begins on p. 179
Organizational Rhetoric Doomed to Fail: R. J. Reynolds and the Principle of the Oxymoron
Boyd, Josh.
Western Journal of Communication, Vol. 68, No. 1, Winter 2004
Harder Than Soft Money
Dreyfuss, Robert.
The American Prospect, No. 36, January-February 1998
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