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Advocacy Advertising

Selected full-text books and articles on this topic at Questia

Everything You Think You Know about Politics-- and Why You're Wrong
Kathleen Hall Jamieson. Basic Books, 2000

Librarian’s tip: Chap. Sixteen "Do Issue Ads Work? If So, When?"

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Issues Advertising as Crisis Communication: Northwest Airlines' Use of Image Restoration Strategies during the 1998 Pilot's Strike
Cowden, Kimberly; Sellnow, Timothy L. The Journal of Business Communication, Vol. 39, No. 2, April 2002

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New Perspectives on Political Advertising
Lynda Lee Kaid; Dan Nimmo; Keith R. Sanders. Southern Illinois University Press, 1986

Librarian’s tip: Chap. 4 "Corporate Advocacy Advertising as Political Communication"

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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence
William N. Elwood. Praeger, 1995

Librarian’s tip: Chap. 6 "Plastic as Planet-Saving 'Natural Resource' Advertising to Recycle an Industry's Reality"

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Handbook of Political Communication Research
Lynda Lee Kaid. Lawrence Erlbaum Associates, 2004

Librarian’s tip: "Issue Advocacy Advertising" begins on p. 179

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Organizational Rhetoric Doomed to Fail: R. J. Reynolds and the Principle of the Oxymoron
Boyd, Josh. Western Journal of Communication, Vol. 68, No. 1, Winter 2004

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Harder Than Soft Money
Dreyfuss, Robert. The American Prospect, No. 36, January-February 1998

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