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   Everything You Think You Know about Politics-- and Why You're Wrong (Chap. Sixteen "Do Issue Ads Work? If So, When?") » Read Now

   by Kathleen Hall Jamieson. 288 pgs.

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   Addressing America's manipulation by the political process, the author surveys the existing public record on voting patterns, campaign promises, and all manner of electioneering to come up with this engaging mix of analysis, factoids, and cartoons about politics.
   
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   Issues Advertising as Crisis Communication: Northwest Airlines' Use of Image Restoration Strategies during the 1998 Pilot's Strike, in The Journal of Business Communication » Read Now

   by Kimberly Cowden, Timothy L. Sellnow. 27 pgs.

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   New Perspectives on Political Advertising (1986) (Chap. 4 "Corporate Advocacy Advertising as Political Communication") » Read Now

   by Lynda Lee Kaid, Dan Nimmo, Keith R. Sanders. 370 pgs.

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   Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Chap. 6 "Plastic as Planet-Saving 'Natural Resource' Advertising to Recycle an Industry's Reality") » Read Now

   by William N. Elwood. 340 pgs.

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   Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly...

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   Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's "Observations" campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., theanatomy of,a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

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   Handbook of Political Communication Research ("Issue Advocacy Advertising" begins on p. 179) » Read Now

   by Lynda Lee Kaid. 541 pgs.

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   The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political...

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   The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

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   Organizational Rhetoric Doomed to Fail: R. J. Reynolds and the Principle of the Oxymoron, in Western Journal of Communication » Read Now

   by Josh Boyd. 26 pgs.

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   Harder Than Soft Money, in The American Prospect » Read Now

   by Robert Dreyfuss. 8 pgs.

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