Comparative Advertising

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Comparative Advertising

1 .

Attention, Attitude and Affect in Response to Advertising (Chap. 5 "The Psychology of Comparative Advertising")
by Timothy C. Brock, Eddie M. Clark, David W. Stewart. 330 pgs.

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Title Page

Contents

Preface

ACKNOWLEDGMENTS

Chapter 1: Introduction

Part I: Historical and Contemporary Perspectives on Advertising Research

Chapter 2: The First 90 Years of Advertising Research

Chapter 3: Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities

Part II: Attention Processes the Response to Advertising

Chapter 4: How Readers Process Newspaper Advertising

Chapter 5: The Psychology of Comparative Advertising

Chapter 6: Attention as an Epiphenomenon: Some Implications for Advertising

Chapter7: Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences

Part III: Advertising and the Processes of Attitude Formation and Change

Chapter 8: Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systemic Model

Chapter 9: The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change?

Chapter 10: Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product "Selves"

Chapter 11: Music and Spokesperson: Effects on Recall and Cognitive Response to a Radio Advertisement

Part IV: Affect and Advertising

Chapter 12: Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States

Chapter 13: The Role of Affect in Political Advertising:

Part V: Advertising Price

Chapter 14: How to Advertise Price

Part VI: Advertising and Health

Chapter 15: Is Health Behavior Consumer Behavior?

Chapter 16: Warning Label Location, Advertising, and Cognitive Responding

Chapter 17: Advertising, Weight Loss, and Eating Disorders

Author Index

Subject Index
2 .

Comparative Price Advertising: Believe It or Not, in Journal of Consumer Affairs
by Larry D. Compeau, Dhruv Grewal, Rajesh Chandrashekaran. 11 pgs.

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3 .

Issues in Advertising: The Economics of Persuasion ("Advertising Regulation and the Consumer Movement" begins on p. 27)
by David G. Tuerck. 286 pgs.

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Title Page

Major Contributors

Contents

Introduction

Acknowledgments

Part One Issues in Regulation

Advertising and Legal Theory

Advertising Regulation and the Consumer Movement

Commentaries

Part Two Advertising and the Firm

Towards a Theory of the Economics of Advertising

Introduction

Optimal Advertising: an Intra-Industry Approach

Conclusion

Technical Appendix

Commentaries

Part Three Advertising as Information

Advertising as Information Once More

Appendix A: Derivation of the Relationship Between a and P*

Appendix B: Data Sources

Advertising, Information, and Product Differentiation

Commentaries

Four Part Advertising, Concentration, and Profits

Advertising Intensity and Industrial Concentration- an Empirical Inquiry, 1947-1967

Conclusions

Advertising and Oligopoly: Correlations in Search of Understanding

Appendix A

Appendix B

Commentaries
4 .

Psychology for Sale: The Ethics of Advertising Professional Services, in Canadian Psychology
by N. Will Shead, Keith S. Dobson. 11 pgs.

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5 .

Advertising and Public Relations Law ("Comparative Advertising" begins on p. 138)
by Roy L. Moore, Ronald T. Farrar, Erik L. Collins. 504 pgs.

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Title Page

Contents

Preface

I: The Commercial Speech Doctrine

1: Introduction

2: The Development of Commercial Speech Doctrine

3: Public Interest Information as Commercial Speech

II: Govermental Regulation of Advertising and Commercial Speech

4: The Federal Trade Commission

5: The Sec, the Fda, and Other Federal Agencies

III: Prior Restraints on Advertising, Public Relations, and Commercial Speech

6: Deceptive, Fraudulent, and Unfair Advertising

7: Professional Advertising and Promotion

8: Products Liability

9: Defamation and Product Disparagement

IV: Commercial Speech Torts

10: Appropriation and the Right of Publicity

11: Public Disclosure of Private Facts

12: False Light Invasions of Privacy

V: Intellectual Property

13: Trademarks, Patents, and Trade Secrets

14: Copyright

15: Self-Regulation by the Industry

16: Obscenity and Indecency

17: Journalistic Privilege, Free Press/ Fair Trial Issues, and Problems in Gaining Access to Information

Endnotes

Appendix A: Professional Codes

Appendix B: The Constitution of the United States

Appendix C: The United States Court System

Appendix D: Copyright Registration Forms

Appendix E: Trademark Registration Forms

Appendix F: Model Releases

Table of Cases

Index
6 .

Intellectual Property Law and Competitive Internet Advertising Technologies: Why "Legitimate" Pop-up Advertising Practices Should Be Protected, in St. John's Law Review
by James Suh. 34 pgs.

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7 .

Beyond Confusion: Reexamining Trademark Law's Goals in the World of Online Advertising, in St. John's Law Review
by Paul L. Bonewitz. 21 pgs.

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8 .

The Yearbook of Copyright and Media Law Vol. 4 ("The Use of Competitors' Trade Marks in Advertising: Honest, Fair or Not?" begins on p. 67)
by Eric M. Barendt, Stephen Bate, John Ensor, Alison Firth, Thomas Gibbons, Julia Palca. 432 pgs.

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Contents

Table of Cases

Part 0ne Articles

Copyright Law and Censorship--The Impact of the Human Rights Act 1998

The Problems of Personality Merchandising in English Law--The King, the Princess, and the Penguins

The Use of Competitors' Trade Marks in Advertising: Honest, Fair or Not?

Freedom of Speech in Cyberia

Libel Damages: the Beginning of the End?

Forum Shopping in Libel Actions

Freedom of Expression Under the South African Constitution

Spirits in the Material World. Musicians, Lawyers, and the Scope and Legal Enforceability of Music Contracts

Part Two Special Survey

The Term Directive and Its Implementation

Part Three Annual Surveys

Copyright Law in 1997-8: Developments in Substantive Copyright Law

The Music Industry in 1997-8

Ec and Uk Competition Law Developments

Developments in the Law Relating to Remedies in Practice and Procedure

Developments in the Collective Administration of Copyrights

Review of Trade Marks and Passing off Cases

Survey of the Main Developments in the Field of Broadcasting Law in 1997 and 1998

Main Developments in the Field of Local Delivery and Associated Telecommunications Services

The European Convention on Human Rights and Media Law

Libel Law

Contempt of Court, Reporting Restrictions, and Disclosure of Sources

Part Four Review of Books

Rachael Craufurd Smith, Broadcasting Law and Fundamental Rights, Oxford: Clarendon Press, 1997, Xix; 274pp (£45.00).

Michael F. Flint, a User's Guide to Copyright, London: Butterworths, 1997, XXV + 451pp (£40.00).

David Gillies and Roger Marshall, Telecommunications Law, London

Richard Arnold, Performers' Rights, London: Sweet & Maxwell, 1997, XLIII + 231pp + Appendices 168pp + Index 26pp (£58.00).

Index
9 .

Negative Political Advertising: Coming of Age ("Comparative Product Advertising" begins on p. 20)
by Karen S. Johnson-Cartee, Gary A. Copeland. 316 pgs.

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Title Page

Communication

Contents

Preface

I: Introduction

1: Negative Political Advertising: History, Research, and Analysis

II: Analysis of Negative Political Advertising

2: Substance: the What in Negative Political Advertising

3: Negative Political Advertising Thematic Designs

4: Style: the How of Negative Political Advertising

5: Negative Ads: Sponsor and Channel

III: Negative Political Advertising and Society

6: Combating Negative Ads

8: Effects on Society: an Unexplored Area

References

Author Index

Subject Index
10 .

Effects of Print Comparative Political Advertising on Political Decision-Making and Participation, in Journal of Communication
by Bruce E. Pinkleton. 13 pgs.

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