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   Deceptive Advertising: Behavioral Study of a Legal Concept » Read Now

   by Jef L. Richards. 244 pgs.

   Collections: Entire Library

   ...Federal Trade Commission and False Advertising , 64 COLUM. L. REV. 439...designation in Section 12 of false advertising as being a violation with...Federal Trade Commission...
   
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   Advertising and Public Relations Law ("State Regulation of False, Deceptive, and Unfair Advertising" begins on p. 145) » Read Now

   by Erik L. Collins, Ronald T. Farrar, Roy L. Moore. 504 pgs.

   Collections: Entire Library
   
3. 3.

   
   
   
   Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising, in Journal of Consumer Affairs » Read Now

   by Joel J. Davis. 23 pgs.

   Collections: Entire Library

   ...Ethics in advertising decisionmaking: implications for reducing the incidence of deceptive advertising. by Joel J. Davis Advertising exerts a significant impact on...
   
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   Communication Strategies to Counter Deceptive Advertising, in Review of Business » Read Now

   by Kenneth R. Lord, Chung K. Kim, Sanjay Putrevu. 6 pgs.

   Collections: Psychology, Entire Library

   ...studies that explore the factors that moderate consumer susceptibility to deceptive advertising and strategies that help prevent their being deceived by false or misleading...
   
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   Lies, Damn Lies, and Misleading Advertising: The Role of Consumer Surveys in the Wake of Mead Johnson v. Abbott Labs, in William and Mary Law Review » Read Now

   by Thomas W. Edman. 30 pgs.

   Collections: Entire Library

   ...legislation for addressing charges of false advertising --and the legal focus of this...consumer survey evidence in false-advertising litigation grew from a suspect...use...
   
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   Mass Communication Law and Ethics ("The FTC and Deceptive Advertising" begins on p. 223) » Read Now

   by Roy L. Moore. 678 pgs.

   Collections: Philosophy, Entire Library
   
7. 7.

   
   
   
   Issues in Advertising: The Economics of Persuasion ("The Regulation of Deceptive Advertising" begins on p. 21) » Read Now

   by David G. Tuerck. 286 pgs.

   Collections: Entire Library
   
8. 8.

   
   
   
   A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content, in Journal of Consumer Affairs » Read Now

   by Ivan L. Preston. 21 pgs.

   Collections: Entire Library

   ...implied fact may be false even though the...recent deceptive advertising case, the true...ANTIFACTUAL CONTENT IN ADVERTISING This analysis...is the obviously false claim...