False Advertising

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False Advertising

1.

Deceptive Advertising: Behavioral Study of a Legal Concept
by Jef L. Richards. 244 pgs.

Book

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Title Page

Contents

Preface

Acknowledgments

Chapter 1: Introduction

Chapter 2: The Law's View of Deception as a Legal Concept

Chapter 3: The Law's View of Deceptiveness as a Behavioral Concept

Chapter 4: Behavioral Researchers' View of Deceptiveness as a Behavioral Concept

Chapter 5: A Proposed Theory and Definition of Deceptiveness

Chapter 6: A Design for the Measurement of Deceptiveness

Chapter 7: Pilot Study

Chapter 8: Summary

APPENDIX A: Original Advertisements

APPENDIX B: "True" Memoranda

APPENDIX C: "False" Memoranda

APPENDIX D: No-Attribute-Information Control Stimuli

APPENDIX E: Instructions and Questionnaires

Case Index

Author Index

Subject Index
2.

Advertising and Public Relations Law ("State Regulation of False, Deceptive, and Unfair Advertising" begins on p. 145)
by Erik L. Collins, Ronald T. Farrar, Roy L. Moore. 504 pgs.

Book

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Title Page

Contents

Preface

I: The Commercial Speech Doctrine

1: Introduction

2: The Development of Commercial Speech Doctrine

3: Public Interest Information as Commercial Speech

II: Govermental Regulation of Advertising and Commercial Speech

4: The Federal Trade Commission

5: The Sec, the Fda, and Other Federal Agencies

III: Prior Restraints on Advertising, Public Relations, and Commercial Speech

6: Deceptive, Fraudulent, and Unfair Advertising

7: Professional Advertising and Promotion

8: Products Liability

9: Defamation and Product Disparagement

IV: Commercial Speech Torts

10: Appropriation and the Right of Publicity

11: Public Disclosure of Private Facts

12: False Light Invasions of Privacy

V: Intellectual Property

13: Trademarks, Patents, and Trade Secrets

14: Copyright

15: Self-Regulation by the Industry

16: Obscenity and Indecency

17: Journalistic Privilege, Free Press/ Fair Trial Issues, and Problems in Gaining Access to Information

Endnotes

Appendix A: Professional Codes

Appendix B: The Constitution of the United States

Appendix C: The United States Court System

Appendix D: Copyright Registration Forms

Appendix E: Trademark Registration Forms

Appendix F: Model Releases

Table of Cases

Index
3.

Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising, in Journal of Consumer Affairs
by Joel J. Davis. 23 pgs.

Journal Article
4.

Communication Strategies to Counter Deceptive Advertising, in Review of Business
by Kenneth R. Lord, Chung K. Kim, Sanjay Putrevu. 6 pgs.

Journal Article
5.

Lies, Damn Lies, and Misleading Advertising: The Role of Consumer Surveys in the Wake of Mead Johnson v. Abbott Labs, in William and Mary Law Review
by Thomas W. Edman. 30 pgs.

Journal Article
6.

Mass Communication Law and Ethics ("The FTC and Deceptive Advertising" begins on p. 223)
by Roy L. Moore. 678 pgs.

Book

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Title Page

Contents in Brief

Contents

About the Author

Preface to the Second Edition

Part I: The American Legal System and the Judicial Process

Chapter 1: Codes of Ethics and Sources and Types of U.S. Law

Endnotes

Chapter 2: The U.S. Legal System

Endnotes

Chapter 3: The Judicial Process

Endnotes

Part II: Governmental Restraints

Chapter 4: Prior Restraint

Endnotes

Chapter 5: Corporate and Commercial Speech

Endnotes

Chapter 6: Electronic Mass Media and Telecommunications

Endnotes

Chapter 7: Libel

Endnotes

Chapter 8: Right of Privacy

Endnotes

Chapter 9: Press and Public Access to the Judicial Process, Records, Places, and Meetings

Endnotes

Chapter 10: Intellectual Property

Endnotes

Chapter 11: Indecency, Obscenity, and Pornography

Endnotes

Appendix A: Society of Professional Journalists Code of Ethics

Appendix B: National Press Photographers Association Code of Ethics

Appendix C: American Society of Newspaper Editors Statement of Principles

Appendix D: Standards of Practice of the American Association of Advertising Agencies

Appendix E: Radio-Television News Directors Association Code of Broadcast News Ethics

Appendix F: The Constitution of the United States

Appendix G: Fair Use Guidelines for Educational Multimedia

Appendix H: Copyright Registration Forms

Appendix I: Trademark Registration Forms

Table of Cases

Index
7.

Issues in Advertising: The Economics of Persuasion ("The Regulation of Deceptive Advertising" begins on p. 21)
by David G. Tuerck. 286 pgs.

Book

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Title Page

Major Contributors

Contents

Introduction

Acknowledgments

Part One Issues in Regulation

Advertising and Legal Theory

Advertising Regulation and the Consumer Movement

Commentaries

Part Two Advertising and the Firm

Towards a Theory of the Economics of Advertising

Introduction

Optimal Advertising: an Intra-Industry Approach

Conclusion

Technical Appendix

Commentaries

Part Three Advertising as Information

Advertising as Information Once More

Appendix A: Derivation of the Relationship Between a and P*

Appendix B: Data Sources

Advertising, Information, and Product Differentiation

Commentaries

Four Part Advertising, Concentration, and Profits

Advertising Intensity and Industrial Concentration- an Empirical Inquiry, 1947-1967

Conclusions

Advertising and Oligopoly: Correlations in Search of Understanding

Appendix A

Appendix B

Commentaries
8.

A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content, in Journal of Consumer Affairs
by Ivan L. Preston. 21 pgs.

Journal Article

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