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1. 1.

   
   
   
   Putting on Appearances: Gender and Advertising » Read Now

   by Diane Barthel. 220 pgs.

   Collections: Entire Library
   
2. 2.

   
   
   
   Communicating Gender (Chap. 9 "Advertising Gender") » Read Now

   by Suzanne Romaine. 406 pgs.

   Collections: Entire Library
   
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   Gender-Role Congruence and Self-Referencing as Determinants of Advertising Effectiveness, in Sex Roles: A Journal of Research » Read Now

   by Maria Michelle Morrison, David R. Shaffer. 11 pgs.

   Collections: Psychology, Entire Library
   
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   Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002, in Sex Roles: A Journal of Research » Read Now

   by Katharina Lindner. 13 pgs.

   Collections: Psychology, Entire Library
   
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   What If the Energizer Bunny Were Female? Importance of Gender in Perceptions of Advertising Spokes-Character Effectiveness, in Sex Roles: A Journal of Research » Read Now

   by Kate Peirce. 14 pgs.

   Collections: Psychology, Entire Library
   
6. 6.

   
   
   
   Advertising and Consumer Citizenship: Gender, Images, and Rights » Read Now

   by Anne M. Cronin. 179 pgs.

   Collections: Entire Library

   Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and...

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   Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

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7. 7.

   
   
   
   Reading Ads Socially (Chap. 5 "Envy, Desire, and Power: Gender Relations and the Dialectics of Appearance in Ads") » Read Now

   by Robert Goldman. 249 pgs.

   Collections: Entire Library

   This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
   
8. 8.

   
   
   
   Global and Multi-National Advertising (Chap. 5 "Multinational Gender Positioning: A Call for Research") » Read Now

   by Basil G. Englis. 266 pgs.

   Collections: Entire Library
   
9. 9.

   
   
   
   Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity » Read Now

   by Meta G. Carstarphen, Susan C. Zavoina. 304 pgs.

   Collections: Entire Library

   This work explores, through case studies and critical analyses, how media depictions affect the social construction of gender, sexuality, and identity. Through a combination of historical and contemporary topics, scholars examine the stereotypical portrayal of women and men and the contexts within...

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   This work explores, through case studies and critical analyses, how media depictions affect the social construction of gender, sexuality, and identity. Through a combination of historical and contemporary topics, scholars examine the stereotypical portrayal of women and men and the contexts within which these stereotypes are illustrated. The studies also discuss the sociopolitical implications of symbols and images associated with these gender representations. Concrete references to particular media support both the methodological and theoretical approaches of the different essays. These quantitative and qualitative studies expose the myriad ways in which the media intervenes in our perception of popular culture.

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10. 10.

    
    
    
    Attention, Attitude and Affect in Response to Advertising (Chap. 7 "Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences") » Read Now

    by Eddie M. Clark, Timothy C. Brock, David W. Stewart. 330 pgs.

    Collections: Entire Library
    
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    Changing Gender Roles in Prime-Time Commercials in Malaysia, Japan, Taiwan, and the United States, in Sex Roles: A Journal of Research » Read Now

    by Mary Jiang Bresnahan, Yasuhiro Inoue, Wen Ying Liu, Tsukasa Nishida. 14 pgs.

    Collections: Psychology, Entire Library
    
12. 12.

    
    
    
    Gender Roles: An Examination of the Hopes and Expectations of the Next Generation of Managers in Canada and China, in Sex Roles: A Journal of Research » Read Now

    by Carol A. McKeen, Nailin Bu. 14 pgs.

    Collections: Psychology, Entire Library
    
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    Gender Role Portrayals in American and Korean Advertisements, in Sex Roles: A Journal of Research » Read Now

    by Roxanne Hovland, Carolynn McMahan, Guiohk Lee, Jang-Sun Hwang, Juran Kim. 12 pgs.

    Collections: Psychology, Entire Library
    
14. 14.

    
    
    
    Gender Stereotypes in Japanese Television Advertisements, in Sex Roles: A Journal of Research » Read Now

    by Akie N. Arima. 9 pgs.

    Collections: Psychology, Entire Library