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Read complete books and articles on: Minorities in Advertising

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5 of the Best Books and Articles on: Minorities in Advertising

as selected by Questia librarians
  1. 1.


    Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow » Read Now

    by Marilyn Kern-Foxworth. 205 pgs.

    Collections: Entire Library
    "This book provides a mirror to our past--a past that has been ignored or overshadowed for too long." From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she...
  2. 2.


    Culture and the Ad: Exploring Otherness in the World of Advertising (Chap. 6 "An Exposition of Twentieth-Century Print Advertisements: Depictions of African Americans" and Chap. 7 "Unexpected Audiences: American and Japanese Representations of One Another") » Read Now

    by William M. O'Barr. 212 pgs.

    Collections: Entire Library
    Through the years, American advertising has made a complex, disturbing, and fascinating statement about American ideals and ideologies. This book helps us understand how the American advertising industry portrays anyone other than the White American mainstream. 140 illustrations.
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    Undressing the Ad: Reading Culture in Advertising (Chap. 5 "As Soft as Straight Gets: African American Women and Mainstream Beauty Standards in Haircare Advertising") » Read Now

    by Katherine Toland Frith. 250 pgs.

    Collections: Entire Library
    Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, & gender are expressed...
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Customize your search: Minorities in Advertising


Search in:
Books Journals Magazines
Newspapers Encyclopedia Research Topics
  • Type your specific word or phrase in the box above after the word and, then click Search.
  • Put exact phrases in double quotation marks. Do not put single words in quotation marks.
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