Music in Advertising

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Music in Advertising

1 .

Attention, Attitude, and Affect in Response to Advertising (Chap. 9 "The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change?" and Chap. 11 "Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement")
by Eddie M. Clark, Timothy C. Brock, David W. Stewart. 330 pgs.

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Title Page

Contents

Preface

ACKNOWLEDGMENTS

Chapter 1: Introduction

Part I: Historical and Contemporary Perspectives on Advertising Research

Chapter 2: The First 90 Years of Advertising Research

Chapter 3: Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities

Part II: Attention Processes the Response to Advertising

Chapter 4: How Readers Process Newspaper Advertising

Chapter 5: The Psychology of Comparative Advertising

Chapter 6: Attention as an Epiphenomenon: Some Implications for Advertising

Chapter7: Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences

Part III: Advertising and the Processes of Attitude Formation and Change

Chapter 8: Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systemic Model

Chapter 9: The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change?

Chapter 10: Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product "Selves"

Chapter 11: Music and Spokesperson: Effects on Recall and Cognitive Response to a Radio Advertisement

Part IV: Affect and Advertising

Chapter 12: Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States

Chapter 13: The Role of Affect in Political Advertising:

Part V: Advertising Price

Chapter 14: How to Advertise Price

Part VI: Advertising and Health

Chapter 15: Is Health Behavior Consumer Behavior?

Chapter 16: Warning Label Location, Advertising, and Cognitive Responding

Chapter 17: Advertising, Weight Loss, and Eating Disorders

Author Index

Subject Index
2 .

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why ("Music" begins on p. 104))
by Max Sutherland, Alice K. Sylvester. 336 pgs.

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Contrary to popular belief, most ads are not designed to make consumers want to buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind than another, dispels the myths behind subliminal advertising, reveals the tricks successful advertisers use, and clarifies how and why some messages work and some misfire. Illustrations.

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Title Page

Contents

Figures

Tables

Acknowledgments

About the Authors

Part a Why Advertising Has Remained a Mystery for So Long

Introduction

1: Influencing People: Myths and Mechanisms

2: Image and Reality: Seeing Things in Different Ways

3: Subliminal Advertising: The Biggest Myth of All

4: Conformity: The Popular Thing to Do

5: The Advertising Message: Oblique and Indirect

6: Silent Symbols and Badges of Identity

7: Vicarious Experience and Virtual Reality

8: Messages, Reminders and Rewards: How Ads Speak to Us

9: What's This I'm Watching? the Elements That Make Up an Ad

10: The Limits of Advertising

Part B What Works, What Doesn't, and Why

Introduction

11: Continuous Tracking: Are You Being Followed?

12: New Product Launches: Don'T Pull the Plug Too Early

13: Planning Campaign Strategy Around Consumers' Mental Filing Cabinets

14: What Happens When You Stop Advertising?

15: The Effectiveness of Funny Ads: What a Laugh!

16: Learning to Use 15-Second Tv Commercials

17: Seasonal Advertising

18: Underweight Advertising: Execution Anorexia

19: Why Radio Ads Aren'T Recalled

20: Maximizing Ad Effectiveness: Develop a Unique and Consistent Style

21: Sequels

22: Corporate Tracking of Image and Issues

23: The Web: Advertising in a New Age

24: 'Mental Reach': They See Your Ad but Does It Get Through?

25: Measurement of Advertising Effects in Memory

26: The Buy-Ology of Mind

27: Conclusion

Appendix How to Prompt Ad Awareness

Notes

Index
3 .

The Discourse of Advertising (Chap. 3 "Pictures, Music, Speech, and Writing")
by Guy Cook. 250 pgs.

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Title Page

Contents

Figures

Foreword

Acknowledgements

1: Introduction: Ads as a Discourse Type

Part I: Materials

2: Substance and Surroundings

3: Pictures, Music, Speech and Writing

4: Language and Paralanguage

Part II: Text

5: Words and Phrases

6: Prosody, Parallelism, Poetry

7: Connected Text

Part III: People

8: Narrative Voices

9: Ways of Hearing

10: Conclusion: Ads as a Discourse Type

Notes

References

Index
4 .

Harvesting Minds: How TV Commercials Control Kids (Chap. 5 "How Do Commercials Affect Kids' Behavior?")
by Roy F. Fox. 212 pgs.

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What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools watch TV commercials as part of Channel One's broadcast every day. Students "read" commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this groundbreaking study, Fox explores how these commercials affect kids' thinking, language, and behavior.

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Title Page

Contents

Foreword: Invasion of the Story Sellers

Acknowledgments

Introduction

1: Kids and Commercials

2: How Well Do Kids Know Commercials?

3: How Do Kids Respond to Commercials?

4: How Do Kids Evaluate Commercials?

5: How Do Commercials Affect Kids' Behavior?

6: How Do Commercials Affect Kids' Consumer Behavior?

7: Conclusions and Recommendations

8: What Can We Do Right Now?

Works Cited

Index
5 .

Sound Tracks: Popular Music, Identity, and Place (Chap. 10 "Marketing Place: Music and Tourism")
by John Connell, Chris Gibson. 324 pgs.

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'Sound Tracks' traces the relationships between music, space and identity, from inner city scenes to the music of nations, to give a wide-ranging perspective on popular music which also examines the influences of culture, economics and technology.

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Title Page

Contents

Illustrations

Preface

Acknowledgements

1: Into the Music

2: Music and Place

3: Music and Movement

4: The Place of Lyrics

5: Sounds and Scenes

6: Music Communities

7: New Worlds

8: A World of Flows

9: Aural Architecture

10: Marketing Place

11: Terra Digitalia?

12: The Long and Winding Road…

Bibliography

Index
6 .

Chindonya Today: Japanese Street Performers in Commercial Advertising, in Asian Folklore Studies
by Ingrid Fritsch. 30 pgs.

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