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1. 1.

   
   
   
   Attention, Attitude, and Affect in Response to Advertising (Chap. 9 "The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change?" and Chap. 11 "Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement") » Read Now

   by Eddie M. Clark, Timothy C. Brock, David W. Stewart. 330 pgs.

   Collections: Entire Library
   
2. 2.

   
   
   
   Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why ("Music" begins on p. 104)) » Read Now

   by Max Sutherland, Alice K. Sylvester. 336 pgs.

   Collections: Entire Library

   Contrary to popular belief, most ads are not designed to make consumers want to buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind...

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   Contrary to popular belief, most ads are not designed to make consumers want to buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind than another, dispels the myths behind subliminal advertising, reveals the tricks successful advertisers use, and clarifies how and why some messages work and some misfire. Illustrations.

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3. 3.

   
   
   
   The Discourse of Advertising (Chap. 3 "Pictures, Music, Speech, and Writing") » Read Now

   by Guy Cook. 250 pgs.

   Collections: Entire Library
   
4. 4.

   
   
   
   An Exploratory Investigation of Responses Elicited by Music Varying in Tempo, Tonality and Texture, in Journal of Consumer Psychology » Read Now

   by James J. Kellaris. 22 pgs.

   Collections: Psychology, Entire Library
   
5. 5.

   
   
   
   Noncognitive Effects on Attitude Formation and Change: Fact or Artifact?, in Journal of Consumer Psychology » Read Now

   by Martin Fishbein, Susan Middlestadt. 22 pgs.

   Collections: Psychology, Entire Library
   
6. 6.

   
   
   
   Chindonya Today: Japanese Street Performers in Commercial Advertising, in Asian Folklore Studies » Read Now

   by Ingrid Fritsch. 30 pgs.

   Collections: Entire Library