Keyword searches may also use the operators
AND, OR, NOT, “ ”, ( )

Prescription Drug Advertising

Selected full-text books and articles on this topic at Questia

Consumer-Directed Prescription Drug Advertising: Effects on Public Health
Holtz, William E. Journal of Law and Health, Vol. 13, No. 2, Summer 1998

Read preview

The New Medicines: How Drugs Are Created, Approved, Marketed, and Sold
Bernice Schacter. Praeger, 2006

Read preview

Instead of Regulation: Alternatives to Federal Regulatory Agencies
Robert W. Poole Jr. Lexington Books, 1982

Librarian’s tip: "Federal Drug Regulation: Legislative Landmarks" begins on p. 243

Read preview

Lies, Damn Lies, and Misleading Advertising: The Role of Consumer Surveys in the Wake of Mead Johnson V. Abbott Labs
Edman, Thomas W. William and Mary Law Review, Vol. 43, No. 1, October 2001

Read preview

Consumer Perceptions of Health Claims in Advertisements and on Food Labels
Mazis, Michael B.; Raymond, Mary Anne. The Journal of Consumer Affairs, Vol. 31, No. 1, Summer 1997

Read preview

The Learned Intermediary Doctrine and Patient Package Inserts: A Balanced Approach to Preventing Drug-Related Injury
Paytash, Catherine A. Stanford Law Review, Vol. 51, No. 5, May 1999

Read preview

A Cognitive Psychology of Mass Communication
Richard Jackson Harris. Lawrence Erlbaum Associates, 2004 (4th edition)

Librarian’s tip: "Prescription Drug Advertising" begins on p. 122

Read preview

Gendered Moods: Psychotropics and Society
Elizabeth Ettorre; Elianne Riska. Routledge, 1995

Librarian’s tip: Chap. 5 "Advertising as a Representation of Gendered Moods"

Read preview

Medicare and Prescription Drugs: Prospects for Reform
Gorin, Stephen H. Health and Social Work, Vol. 26, No. 2, May 2001

Read preview

Commercial Speech in the Law of the European Union: Lessons for the United States?
Rich, J. Steven. Federal Communications Law Journal, Vol. 51, No. 1, December 1998

Read preview

A Dual-Stage View of the Consumer Goods Economy
Steiner, Robert L. Journal of Economic Issues, Vol. 35, No. 1, March 2001

Read preview

Corporate First Amendment Rights and the SEC
Nicholas Wolfson. Quorum Books, 1990

Librarian’s tip: Chap. 1 "Commercial Speech Doctrine"

Read preview

Media Effects: Advances in Theory and Research
Jennings Bryant; Dolf Zillmann. Lawrence Erlbaum Associates, 2002 (2nd edition)

Librarian’s tip: "Commercial Product Advertising" begins on p.45

Read preview