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Subliminal Advertising

Selected full-text books and articles on this topic at Questia

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Max Sutherland. Allen & Unwin, 2008 (Revised edition)

Librarian’s tip: Chap. 3 "Subliminal Advertising: The Biggest Myth of All"; Chap. 6 "'Under the Radar': Paid Product Placement"

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The Effects of Subliminal Advertising on Consumer Attitudes and Buying Intentions
Tsai, Ming-tiem; Liang, Wen-ko; Liu, Mei-Ling. International Journal of Management, Vol. 24, No. 1, March 2007

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Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia
Broyles, Sheri J. The Journal of Consumer Affairs, Vol. 40, No. 2, Winter 2006

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The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion
L. J. Shrum. Lawrence Erlbaum Associates, 2004

Librarian’s tip: Part I "Embedding Promotions within Programs: Subliminal Embeds and Product Placements"

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Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?
Mujtaba, Bahaudin; Jue, Arthur L. Journal of Applied Management and Entrepreneurship, Vol. 10, No. 1, January 2005

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The FCC's Sponsorship Identification Rules: Ineffective Regulation of Embedded Advertising in Today's Media Marketplace
Fujawa, Jennifer. Federal Communications Law Journal, Vol. 64, No. 3, May 2012

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
Richard M. Perloff. Lawrence Erlbaum Associates, 2003 (2nd edition)

Librarian’s tip: "The Subliminal Myth" begins on p. 275

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Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
Richard C. Maddock; Richard L. Fulton. Quorum Books, 1996

Librarian’s tip: Discussion of subliminal advertising begins on p. 8

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A Cognitive Psychology of Mass Communication
Richard Jackson Harris. Lawrence Erlbaum Associates, 2004 (4th edition)

Librarian’s tip: Discussion of subliminal advertising begins on p. 115

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Sex in Advertising: Perspectives on the Erotic Appeal
Tom Reichert; Jacqueline Lambiase. Lawrence Erlbaum Associates, 2003

Librarian’s tip: Chap. 11 "Subliminal Sexuality: The Fountainhead for America's Obsession"

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