Read complete books and articles on: Tobacco Advertising

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13 of the Best Books and Articles on: Tobacco Advertising

as selected by Questia librarians

1.

Exploring the Constitutionality of Commercial Speech: A View of Tobacco Advertising, in Communications and the Law » Read Now
by Hyo-Seong Lee. 10 pgs.

Collections: Entire Library
2.

The R.J. Reynolds Tobacco Company ("Advertising and Sales" begins on p. 70) » Read Now
by Nannie M. Tilley. 708 pgs.

Collections: Entire Library
3.

Social Marketing: Theoretical and Practical Perspectives (Part IV "Antismoking Efforts") » Read Now
by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt. 457 pgs.

Collections: Entire Library
4.

The Impact of Cigarette Advertising on Consumer Surplus, Profit, and Social Welfare, in Contemporary Economic Policy » Read Now
by Carol Horton Tremblay, Victor J. Tremblay. 12 pgs.

Collections: Entire Library
5.

Alcohol and Cigarette Advertising on Billboards: Targeting with Social Cues, in Health Communication » Read Now
by Caroline Schooler. 21 pgs.

Collections: Entire Library
6.

Relationship between Tobacco Advertising and Youth Smoking: Assessing the Effectiveness of a School-Based, Antismoking Intervention Program, in Journal of Consumer Affairs » Read Now
by Richard F. Beltramini, Patrick D. Bridge. 15 pgs.

Collections: Entire Library
7.

Young Women's Perceptions of Print Cigarette Advertising, in Women's Studies in Communication » Read Now
by Audrey Curtis Hane, Katherine Hawkins. 25 pgs.

Collections: Psychology, Entire Library
8.

Cigarette Advertising in Magazines for Latinas, White Women, and Men, 1998-2002: A Preliminary Investigation, in Journal of Community Health » Read Now
by Catherine R. Brouillard, Senaida Fernandez, Norval Hickman, Jennifer A. Jensen, Kennon Kashima, Elizabeth A. Klonoff, Hope Landrine, Bina Parekh, Zorahna Weslowski, Michelle Zolezzi. 11 pgs.

Collections: Entire Library
9.

Business, Politics, and Cigarettes: Multiple Levels, Multiple Agendas (Chap. 4 "Evaluating the Effects of Second-Wave Policies on Cigarette Sales") » Read Now
by Richard McGowan. 176 pgs.

Collections: Entire Library

The American cigarette industry is again facing enormous pressure from various groups whose goal is a "smoke free" society. What differentiates this present wave from the previous two waves of regulation faced by the cigarette industry is the severity with which these measures are applied by the...
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The American cigarette industry is again facing enormous pressure from various groups whose goal is a "smoke free" society. What differentiates this present wave from the previous two waves of regulation faced by the cigarette industry is the severity with which these measures are applied by the state and local government who are enacting anti-smoking laws and regulations and increased excise taxes. Cigarette taxes are a lucrative revenue for the states, which they must ultimately trade-off with their stated goals of deterring smoking. Frequently, in spite of the needs of public health, states find themselves competing with one another for these excise tax revenues and cigarette sales, making them the primary point of challenge for the cigarette industry.
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10.

Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Chap. 6 "The Emergence of New Consumer Patterns: A Case Study of the Cigarette") » Read Now
by Michael Schudson. 294 pgs.

Collections: Entire Library
11.

Advertising and the Transformation of American Society, 1865-1920 (Chap. 6 "I'd Walk a Mile for a Camel") » Read Now
by James D. Norris. 206 pgs.

Collections: History, Entire Library

This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple...
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This historical analysis of advertisements explores the transformation of American society from 1865 to the 1920s, and the role that advertising played in turning America into a consumerist society. Focusing on national magazines and popular journals, Norris traces the way ads changed from simple sources of information to defining the image of the American dream. The book considers the role that advertising played in developing a national market for consumer goods, how it created demand for mass-produced items, and the contribution it made to the shifting consumption habits of Americans.
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12.

Marketing Madness: A Survival Guide for a Consumer Society (Discussion of tobacco advertising begins on p. 149) » Read Now
by Michael F. Jacobson, Laurie Ann Mazur. 260 pgs.

Collections: Entire Library
13.

Turning the Century: Essays in Media and Cultural Studies (Chap. 5 "Only Flossy, High-Society Dudes Would Smoke 'Em: Gender and Cigarette Advertising in the Nineteenth Century") » Read Now
by Carol A. Stabile. 256 pgs.

Collections: Entire Library