Read complete books and articles on: Business Communication

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16 of the Best Books and Articles on: Business Communication

as selected by Questia librarians

1.

Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators » Read Now
by Gary W. Selnow, William D. Crano. 296 pgs.

Collections: Entire Library

"This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range...
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"This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication." Public Relations Review
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2.

Competitive Communication: A Rhetoric for Modern Business » Read Now
by Barry Eckhouse. 304 pgs.

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Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view...
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Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is viewed both as a process of inquiry and as an act of persuasion--the author reviews principles of reasoning that were central to an age generally credited with having developed the first complete treatment of the art of communication. With Aristotle as guide, Eckhouse demonstrates how the enthymeme, a logical device central to Greek theories of persuasion, is also of powerful relevance to the modern business world. Complementing this discussion is an examination of classical ethos, or credibility, as it is created in language and used to strengthen core arguments modern managers must make. Also offered is an extensive examination of classical fallacies--common pitfalls of argument and debate--which provide early warning signals for those about to enter argumentative danger zones. Ideal for undergraduate and graduate business students, as well as the working professional, Competitive Communication offers an invaluable guide to what is probably the most important ability working professionals can develop in todays business world.
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3.

Reflexive Communication in the Culturally Diverse Workplace » Read Now
by Catherine Kano Kikoski, John F. Kikoski. 218 pgs.

Collections: Entire Library

America's rapid and drastically changing demographics pose new challenges to society and particularly to the workplace. Taking as their theme that "The only antidote to stereotyping and discrimination is to know each other as individuals," the authors look carefully at the direction in which America...
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America's rapid and drastically changing demographics pose new challenges to society and particularly to the workplace. Taking as their theme that "The only antidote to stereotyping and discrimination is to know each other as individuals," the authors look carefully at the direction in which America is heading demographically and where it will be in the 21st century. They discuss what the workplace will be like and how it will be affected by the characteristics of the people who will comprise it. The essence of the problem, say the authors, is communication--the face-to-face interaction between people of different ethnicities, races, and genders. They may be speaking to each other but are not being heard. Exploring the relationship between culture, communication and management, this new research in management introduces and applies the theory of 'Reflexive Communication' and the microskills necessary for using it in day-to-day work situations. The authors lay out the patterns of culture-specific values and behaviors of the major demographic groups in the workplace--white males, women, African-Americans, Hispanics, and Asian Americans. In each of these chapters the authors apply their theory and show step-by-step how individuals within each group can be accessed and trained by the precepts of 'Reflexive Communication'. The book concludes with a thoughtful examination of the future of diversity and diversity training in America and reasserts the need for people of differing cultures to find ways to work together, not only for their own personal benefit, but for the benefit of their workplaces and organizations.
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4.

How to Sharpen Your Business Writing Skills » Read Now
by Nan Levinson. 180 pgs.

Collections: Entire Library
5.

Effective Communication Skills for Scientific and Technical Professionals » Read Now
by Harry E. Chambers. 336 pgs.

Collections: Entire Library

Flatter, more collaborative organizational structures, combined with the pressure to translate innovative ideas into action quickly, are increasing the need by technical professionals -- such as computer programmers, design specialists, engineers, and R&D scientists -- to expand their repertoire of...
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Flatter, more collaborative organizational structures, combined with the pressure to translate innovative ideas into action quickly, are increasing the need by technical professionals -- such as computer programmers, design specialists, engineers, and R&D scientists -- to expand their repertoire of communication and managerial skills. In this highly accessible and practical book, Harry Chambers offers a wealth of strategies and tactics for building these skills, to the benefit of individuals, teams, and companies. In his trademark shoot-from-the-hip style, Chambers identifies specific real-world challenges that technical professionals face in the workplace, and offers definitive guidelines for enhancing their communication skills -- from making presentations to giving and receiving criticism to navigating office politics. Featuring interviews with people in the trenches, as well as self-assessment tools and exercises, Effective Communication Skills will become a valued resource for technical professionals and their colleagues, trainers, and HR departments in all industries.
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6.

Corporate-Speak: The Use of Language in Business » Read Now
by Fiona Czerniawska. 248 pgs.

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The world of business is becoming increasingly reliant on language. Corporate-speak is a practical guide for the general business reader to focus on how we use language in business.
7.

Plain English at Work: A Guide to Writing and Speaking » Read Now
by Edward P. Bailey Jr. 308 pgs.

Collections: Education, Entire Library

Everyday we write countless memos, letters, and reports without a second thought. Likewise, we give presentations, both formal and informal. Often this writing and speaking gets criticized for being jargon-ridden, obscure, or long-winded--in short, for not being in "plain English." But what is plain...
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Everyday we write countless memos, letters, and reports without a second thought. Likewise, we give presentations, both formal and informal. Often this writing and speaking gets criticized for being jargon-ridden, obscure, or long-winded--in short, for not being in "plain English." But what is plain English, and how do we go about writing and speaking it? In Plain English at Work, Edward Bailey gives the answer, with down-to-earth tips and practical advice. Bailey, an expert in business communication, gives us a simple model for writing: BL Style: write more the way you talk. BL Organization: make your point easy to find. BL Layout: use headings, lists, and other white space so readers can see the structure of your writing. Psycholinguists, Bailey points out, have proven that the techniques of plain English writing are far easier on your readers; experience has proven that writing in plain English is easier on you--the writer, too. Bailey also gives you a wealth of practical advice for presentations including: BL How to remember your talk. BL How to design visual aids. BL How to design computer presentations. BL How to set up the room you'll be speaking in. BL How to develop a successful delivery style. Perhaps most impressive are the many detailed tips he gives here. For instance, when using a pointer, hold it in the hand closer to the screen (otherwise, you turn your back on the audience, making it harder to hear you). When designing a visual aid, use at least 28-point type, and seldom use all capital letters (which are harder to read). And when presenting a bar chart during a computer presentation, build it--a bar at a time--to focus your audience's attention. Drawing on two earlier and popular books, The Plain English Approach to Business Writing and A Practical Guide for Business Speaking, this new volume has been significantly updated. It includes up-to-the-minute information on using computers, computer graphics, and typography for your writing, and on using the same technology for designing your presentations. The result is an authoritative and comprehensive single volume that will be the essential guide for everyone wishing to communicate more easily and effectively at work.
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8.

Qualitative Research in Business Communication: A Review and Analysis, in The Journal of Business Communication » Read Now
by Mary L. Tucker, Karen Sterkel Powell, G. Dale Meyer. 17 pgs.

Collections: Entire Library

...Qualitative research in business communication: a review and analysis...propose that effective business communication should be researched as...research methods for...
9.

Corporate Communications: A Comparison of Japanese and American Practices » Read Now
by William V. Ruch. 306 pgs.

Collections: Entire Library

...publications of professional business communication organizations. In a survey...current state of American business communication. To a lesser but no less...publications of...
10.

Applied Organizational Communication: Perspectives, Principles, and Pragmatics » Read Now
by Thomas E. Harris. 504 pgs.

Collections: Entire Library
11.

Integrating Corporate Communications: The Cost-Effective Use of Message and Medium » Read Now
by James L. Horton. 340 pgs.

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Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He...
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Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.
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12.

Europe: Oral Business Communication, in Business Communication Quarterly » Read Now
by Mirjaliisa Charles. 9 pgs.

Collections: Entire Library

...Europe: oral business communication by Mirjaliisa Charles Research on oral business communication in Europe is deeply rooted...surprise, therefore, that European business...
13.

Business Communication Competencies Needed by Employees as Perceived by Business Faculty and Business Professionals, in Business Communication Quarterly » Read Now
by Karen K. Waner. 6 pgs.

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...Business communication competencies needed by employees...English skills, and (d) other business communication abilities with the same degree...content of the undergraduate...
14.

Business Communication and Intercultural Communication in Europe: The State of the Art, in Business Communication Quarterly » Read Now
by S. Paul Verluyten. 9 pgs.

Collections: Entire Library

...Business communication and intercultural communication...A United States professor of business communication who takes a look at the curriculum...do not offer any classes...
15.

Manager's Guide to Excellence in Public Relations and Communication Management » Read Now
by David M. Dozier, James E. Grunig. 258 pgs.

Collections: Entire Library

...relations and communication management sponsored...Association of Business Communicators...Association of Business Communicators...public relations and communication...
16.

Excellence in Public Relations and Communication Management » Read Now
by James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White. 680 pgs.

Collections: Entire Library