Librarian’s tip: Chap. 8 "Philip Morris Magazine: An Innovation in Grass Roots Issue Management" and Chap. 12 "Issue Management during Corporate Mergers: A Case Study of AT&T and NCR"
Librarian’s tip: Chap. Nine "Clinton's Characteristic Issue Management Style: Caution, Conciliation, and Conflict Avoidance in the Case of Gays in the Military"