Motion Picture Industry

Motion Pictures - movie-making as an art and an industry, including its production techniques, its creative artists, and the distribution and exhibition of its products (see also motion picture photography; Motion Picture Cameras under camera).

Origins

Experiments in photographing movement had been made in both the United States and Europe during the latter half of the 19th cent. with, at first, no exploitation of its technical and commercial possibilities. Serial photographs of racehorses, intended to prove that all four hooves do leave the ground simultaneously, were obtained (c.1867) in California by Eadweard Muybridge and J. D. Isaacs by setting up a row of cameras with shutters tripped by wires. The first motion pictures made with a single camera were by E. J. Marey, a French physician, in the 1880s, in the course of his study of motion.

In 1889 Thomas Edison and his staff developed the kinetograph, a camera using rolls of coated celluloid film, and the Kinetoscope, a device for peep-show viewing using photographs that flipped in sequence. Marketed in 1893, the Kinetoscope gained popularity in penny arcades, and experimentation turned to ways in which moving images might be shown to more than one person at a time. In France the Lumière brothers created the first projection device, the Cinématographe (1895). In the United States, similar machines, notably the Pantopticon and the Vitascope, were developed and first used in New York City in 1896.

At first the screenings formed part of vaudeville shows and arcades, but in 1902 a Los Angeles shop that showed only moving pictures had great success; soon "movie houses" (converted shoprooms) sprang up all over the country. The first movie theater, complete with luxurious accessories and a piano, was built in Pittsburgh in 1905. A nickel was charged for admission, and the theater was called the nickelodeon. An industry developed to produce new material and the medium's potential for expressive ends began to assert itself.

The earliest films were used primarily to chronicle contemporary attitudes, fashions, and events, and ran no longer than 10 minutes. At first, simple actions were filmed, then everyday scenes and, pivotally, gag films, in which a practical joke is staged as a simple tableau. The camera was first used in a fixed position, though soon it was pivoted, or panned, on its tripod or moved toward or away from a subject.

The medium's potential as a storytelling mechanism was realized very early in its history. The Frenchman George Méliès created the earliest special effects and built elaborate sets specifically to tell stories of a fantastic nature, usually as a series of tableaux. His Cinderella (1900) and A Trip to the Moon (1902) were major innovative accomplishments. The American Edwin S. Porter demonstrated that action need not be staged for cinema screen as for theater and early realized that scenes photographed in widely separate locales could be cut, or edited, together yet still not be confusing to the audience. His subject matter tended toward depictions of modern life; his Life of an American Fireman (1902) and The Great Train Robbery (1903) are among the first works to use editing as well as acting and stagecraft to tell their stories.

As business increased, the demand for product was met by many new companies incorporated to create the supply. Cooperation among the early filmmakers yielded to the demands of the marketplace, and each company tried to secure continued success through innovations meant to distinguish its product. Out of these efforts developed the star system, the establishment of physical plants (studios) where the films would be made, and the organization of the filmmaking process into interlocking crafts. The crafts people include actors, producers, cinematographers, writers, editors, and film laboratory technicians who work interdependently in a production effort overseen and coordinated by the director.

American Film

The Early Years

The first American studios were centered in the New York City area. Edison had claimed the patents for many of the technical elements involved in filmmaking and, in 1909, formed the Motion Picture Patents Company, an attempt at monopoly that worked to keep unlicensed companies out of production and distribution. To put distance between themselves and the Patents Company's sometimes violent tactics, many independents moved their operations to a suburb of Los Angeles; the location's proximity to Mexico allowed these producers to flee possible legal injunctions. After 1913 Hollywood, Calif., became the American movie capital. At first, films were sold outright to exhibitors; later they were distributed on a rental basis through film exchanges.

Early on, actors were not known by name, but in 1910, the "star system" came into being via promotion of Vitagraph Co. actress Florence Lawrence, first known as The Vitagraph Girl. Other companies, noting that this approach improved business, responded by attaching names to popular faces and "fan magazines" quickly followed, providing plentiful, and free, publicity. Films had slowly been edging past the 20 minute mark, but the drive to feature-length works began with the Italian "spectacle" film, of which Quo Vadis (1913), running nine reels or about two hours, was the most influential.

Directors of the day, including D. W. Griffith, Thomas Ince, Maurice Tourneur, J. Stuart Blackton, and Mack Sennett, became known to audiences as purveyors of certain kinds, or "genres," of subject matter. The first generation of star actors included Charlie Chaplin, Buster Keaton, Mary Pickford, Douglas Fairbanks, Marie Dressler, Lillian Gish, William S. Hart, Greta Garbo, John Gilbert, Claudette Colbert, Rudolph Valentino, Janet Gaynor, Ronald Colman, Clara Bow, Gloria Swanson, Lon Chaney, and Will Rogers. During World War I the United States became dominant in the industry and the moving picture expanded into the realm of education and propaganda.

The Hollywood Studio Era

In the post–World War I period the production genius of such men as Samuel Goldwyn, Louis B. Mayer, Adolph Zukor, and Jesse L. Lasky, and the innovative talents of Cecil B. De Mille, Erich Von Stroheim, and Ernst Lubitsch were dominant. The year 1926 brought experiments in sound effects and music, and in 1927 spoken dialogue was successfully introduced in The Jazz Singer with Al Jolson. A year later the first all-talking picture, Lights of New York, was shown. With the talkies new directors achieved prominence—King Vidor, Joseph Von Sternberg, Rouben Mamoulian, Frank Capra, and John Ford. Sound films gave a tremendous boost to the careers of some silent actors but destroyed many whose voices were not suited to recording. Among the most celebrated stars of the new era were Clark Gable, Jean Harlow, Marlene Dietrich, Mae West, W. C. Fields, and the Marx Brothers.

Also in 1927 The Motion Picture Academy of Arts and Sciences was formed and began an annual awards ceremony. The prize, a figurine of a man grasping a star, was later dubbed Oscar. These awards did much to confer status upon the medium in that they asserted a definable quality of excellence analogous to literature and theater, other media in which awards are given for excellence. The Academy Awards also offered the bonus of gathering many stars in one place and thus attracted immediate and widespread attention. The star system blossomed: actors were recruited from the stage as well as trained in the Hollywood studios.

From the 1930s until the early 1950s, the studios sponsored a host of talented actors, foremost among whom were Ingrid Bergman, Joan Crawford, Bette Davis, Katharine Hepburn, Charles Laughton, Barbara Stanwyck, William Powell, Spencer Tracy, Humphrey Bogart, Leslie Howard, Gary Cooper, James Stewart, Cary Grant, Irene Dunne, Edward G. Robinson, Henry Fonda, Gregory Peck, James Cagney, Judy Garland, Bob Hope, James Mason, Fred Astaire, and Gene Kelly. Producers and directors such as David O. Selznick, Darryl F. Zanuck, Mervyn LeRoy, William Wyler, George Stevens, and Billy Wilder made significant contributions to cinematic art.

The medium had, after nickelodeon days, converted many legitimate theaters into movie houses. Later, during Hollywood's "golden age," thousands of sumptuous movie palaces were erected all over the United States, and drive-in movie theaters became popular outside urban centers. Since their inception the movies have always been termed an industry, with good reason. In 1938 there were more than 80 million single admissions per week (65% of the population). To meet the huge box-office demand, more than 500 films were produced that year.

The industry in its heyday (1930–49) was managed by a number of omnipotent studios, including Metro-Goldwyn-Mayer, Warner Brothers, RKO, Paramount, Twentieth Century-Fox, and Universal. They produced endless cycles of films in imitation of a few successful original types. The range of themes included the criminal underworld, behind-the-scenes newspaper dramas, westerns, musicals, costume romances, character series such as the Charlie Chan films, prison stories, mysteries, comedies, and Broadway shows. Because of their enormous investments and gargantuan rewards (the film industry's gross income for 1946, its best year, was nearly $2 billion), the studios were encouraged to repeat conventionalized formula pictures.

The Post-Studio Era

In the 1950s, two developments ended the studios' grip on the entertainment business: the overwhelming popularity of television began to eat into studio profits and the studios were forced by the federal courts to yield the control of distribution and exhibition that they had maintained by means of massive conglomerate corporations. In 1962 box-office receipts were only $900 million;