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Internet Advertising
Internet Advertising
Selected full-text books and articles on this topic at Questia
Advertising and the World Wide Web
David W. Schumann; Esther Thorson.
Lawrence Erlbaum Associates, 1999
Read preview
The Real Impact of Internet Advertising
Cartellieri, Caroline; Parsons, Andrew J.; Rao, Varsha; Zeisser, Michael P.
The McKinsey Quarterly, No. 3, Summer 1997
Read preview
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Max Sutherland; Alice K. Sylvester.
Allen & Unwin, 2000 (2nd edition)
Librarian’s tip:
Chap. 23 "The Web: Advertising in a New Age"
Read preview
Time and Media Markets
Alan B. Albarran; Angel Arrese.
Lawrence Erlbaum Associates, 2003
Librarian’s tip:
Chap. 8 "Advertising and Internet Usage: A Perspective from Time and Media Planning"
Read preview
Media Economics: Theory and Practice
Alison Alexander; James Owers; Rod Carveth.
Lawrence Erlbaum Associates, 1998 (2nd edition)
Librarian’s tip:
Chap. 13 "The Economics of Online Media"
Read preview
Telecommunications Management: Industry Structures and Planning Strategies
Richard A. Gershon.
Lawrence Erlbaum Associates, 2001
Librarian’s tip:
Chap. 6 "The Internet"
Read preview
Who Owns the Media? Competition and Concentration in the Mass Media Industry
Benjamin M. Compaine; Douglas Gomery.
Lawrence Erlbaum Associates, 2000 (3rd edition)
Librarian’s tip:
Chap. 7 "The Online Information Industry"
Read preview
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz.
Lawrence Erlbaum Associates, 2003 (2nd edition)
Librarian’s tip:
"The Internet-the Ultimate Choice" begins on p. 92
Read preview
Sex in Advertising: Perspectives on the Erotic Appeal
Tom Reichert; Jacqueline Lambiase.
Lawrence Erlbaum Associates, 2003
Librarian’s tip:
Chap. 14 "Sex - Online and in Internet Advertising"
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Search for more books and articles on Internet Advertising
Related topics at Questia
Internet Marketing
Marketing Communications
Advertising History
Internet and Communications
Internet Commerce
Children's Internet Protection Act
Free Speech and the Internet
Internet and Politics
Internet Gambling
Internet Privacy