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Internet Advertising
Selected full-text books and articles on this topic at Questia
Advertising and the World Wide Web
David W. Schumann; Esther Thorson. Lawrence Erlbaum Associates, 1999
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David W. Schumann; Esther Thorson. Lawrence Erlbaum Associates, 1999
The Real Impact of Internet Advertising
Cartellieri, Caroline; Parsons, Andrew J.; Rao, Varsha; Zeisser, Michael P. The McKinsey Quarterly, No. 3, Summer 1997
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Cartellieri, Caroline; Parsons, Andrew J.; Rao, Varsha; Zeisser, Michael P. The McKinsey Quarterly, No. 3, Summer 1997
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Max Sutherland; Alice K. Sylvester. Allen & Unwin, 2000 (2nd edition)
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Max Sutherland; Alice K. Sylvester. Allen & Unwin, 2000 (2nd edition)
Librarian’s tip: Chap. 23 "The Web: Advertising in a New Age"
Time and Media Markets
Alan B. Albarran; Angel Arrese. Lawrence Erlbaum Associates, 2003
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Alan B. Albarran; Angel Arrese. Lawrence Erlbaum Associates, 2003
Librarian’s tip: Chap. 8 "Advertising and Internet Usage: A Perspective from Time and Media Planning"
Media Economics: Theory and Practice
Alison Alexander; James Owers; Rod Carveth. Lawrence Erlbaum Associates, 1998 (2nd edition)
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Alison Alexander; James Owers; Rod Carveth. Lawrence Erlbaum Associates, 1998 (2nd edition)
Librarian’s tip: Chap. 13 "The Economics of Online Media"
Telecommunications Management: Industry Structures and Planning Strategies
Richard A. Gershon. Lawrence Erlbaum Associates, 2001
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Richard A. Gershon. Lawrence Erlbaum Associates, 2001
Librarian’s tip: Chap. 6 "The Internet"
Who Owns the Media? Competition and Concentration in the Mass Media Industry
Benjamin M. Compaine; Douglas Gomery. Lawrence Erlbaum Associates, 2000 (3rd edition)
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Benjamin M. Compaine; Douglas Gomery. Lawrence Erlbaum Associates, 2000 (3rd edition)
Librarian’s tip: Chap. 7 "The Online Information Industry"
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz. Lawrence Erlbaum Associates, 2003 (2nd edition)
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Helen Katz. Lawrence Erlbaum Associates, 2003 (2nd edition)
Librarian’s tip: "The Internet-the Ultimate Choice" begins on p. 92
Sex in Advertising: Perspectives on the Erotic Appeal
Tom Reichert; Jacqueline Lambiase. Lawrence Erlbaum Associates, 2003
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Tom Reichert; Jacqueline Lambiase. Lawrence Erlbaum Associates, 2003
Librarian’s tip: Chap. 14 "Sex - Online and in Internet Advertising"