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Internet Advertising
Selected full-text books and articles on this topic at Questia
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Max Sutherland. Allen & Unwin, 2008 (Revised edition)
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Max Sutherland. Allen & Unwin, 2008 (Revised edition)
Librarian’s tip: Chap. 25 "The Web: Advertising in a New Age"
E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
Scott C. Fox. American Management Association, 2009
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Scott C. Fox. American Management Association, 2009
Librarian’s tip: Chap. 21 "Increase Your Sales with Search Engine Keyword Marketing," Chap. 22 "Affiliate Program Advertising: Meet Your New Worldwide Sales Force"
Designing and Validating a Systematic Model of E-Advertising
Hamidizadeh, Mohammad Reza; Yazdani, Nasser; Tabriz, Akbar Alem; Latifi, Mohammad Mehdi. International Journal of Marketing Studies, Vol. 4, No. 2, April 2012
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Hamidizadeh, Mohammad Reza; Yazdani, Nasser; Tabriz, Akbar Alem; Latifi, Mohammad Mehdi. International Journal of Marketing Studies, Vol. 4, No. 2, April 2012
Behavioral Advertising: The Cryptic Hunter and Gatherer of the Internet
Penn, Joanna. Federal Communications Law Journal, Vol. 64, No. 3, May 2012
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Penn, Joanna. Federal Communications Law Journal, Vol. 64, No. 3, May 2012
Effects of Varying Web-Based Advertising-Substantiation Information on Attribute Beliefs and Perceived Product Quality
O'Malley, Kathy L.; Bailey, Jeffrey J.; Tan, Chong Leng; Bozman, Carl S. Academy of Marketing Studies Journal, Vol. 11, No. 2, July 2007
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O'Malley, Kathy L.; Bailey, Jeffrey J.; Tan, Chong Leng; Bozman, Carl S. Academy of Marketing Studies Journal, Vol. 11, No. 2, July 2007
The Mediation Effect of Information Presentation Style on the Relationship between Banner Advertisements and Advertising Effectiveness
Chi, Hsin Kuang; Yeh, Huery Ren; Chiou, Cherng-Ying. International Journal of Business and Management, Vol. 7, No. 14, July 15, 2012
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Chi, Hsin Kuang; Yeh, Huery Ren; Chiou, Cherng-Ying. International Journal of Business and Management, Vol. 7, No. 14, July 15, 2012
Cross-Culture Internet Advertising
Khare, Nidhi. Indian Journal of Economics and Business, Vol. 8, No. 1, June 2009
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Khare, Nidhi. Indian Journal of Economics and Business, Vol. 8, No. 1, June 2009
A Review of the Activities of Advertising Agencies in Online World
Behboudi, Mehdi; Hanzaee, Kambiz Heidarzadeh; Koshksaray, Amir Abedini; Tabar, Marziyeh Jalilvand Shirkhani; Taheri, Zinab. International Journal of Marketing Studies, Vol. 4, No. 1, February 2012
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Behboudi, Mehdi; Hanzaee, Kambiz Heidarzadeh; Koshksaray, Amir Abedini; Tabar, Marziyeh Jalilvand Shirkhani; Taheri, Zinab. International Journal of Marketing Studies, Vol. 4, No. 1, February 2012
Googling a Trademark: A Comparative Look at Keyword Use in Internet Advertising
Smith, Tyson. Texas International Law Journal, Vol. 46, No. 1, Fall 2010
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Smith, Tyson. Texas International Law Journal, Vol. 46, No. 1, Fall 2010
Internet Law - Advertising and Consumer Protection - FTC Extends Endorsement and Testimonial Guides to Cover Bloggers
. Harvard Law Review, Vol. 123, No. 6, April 2010
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. Harvard Law Review, Vol. 123, No. 6, April 2010
Media Diversity and Online Advertising
Ammori, Marvin; Pelican, Luke. Albany Law Review, Vol. 76, No. 1, Fall 2012
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Ammori, Marvin; Pelican, Luke. Albany Law Review, Vol. 76, No. 1, Fall 2012
The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand in-World
Sue Martin Mahar; Jay Mahar. American Management Association, 2009
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Sue Martin Mahar; Jay Mahar. American Management Association, 2009