What were the first, most critical decisions that locked internet marketing on its current path of development? Steinbock interviewed the early key players and finds that contrary to conventional wisdom, the internet has been a "hard shell" right from the start. His book covers the entire field, from the seminal P&G "crisis" speech up through the present internet era, with Dell and FedEx as the models, and proves that regardless of what may come next, it's crucial to understand what came first. This book is essential reading for marketing, advertising, and the internet decision makers and their academic colleagues.
From colonial times to the present, the media in America has been subject to censorship challenges and regulations. This comprehensive reference guide to media censorship provides in-depth coverage of each media format--newspapers, magazines, motion pictures, radio, television, and the Internet--all of which have been, and continue to be, battlegrounds for First Amendment issues. Each media format is examined in-depth, from its origins and history through its modern development, and features discussion of landmark incidents and cases. Foerstel, author of Banned in the U.S.A., the acclaimed reference guide to book censorship in schools and public libraries, offers a brief history of media censorship, examines in-depth the drama of seven landmark incidents, and includes 31 relevant court cases. Complementing the volume are personal interviews with prominent victims of media censorship, who give human voice to the struggle of the media to remain free, and an examination of censorship of the student press.