Mass Communication

Contrary to current opinion, Hoveyda contends that "cinema" has preceded literature and other forms of art. The development of televison, computers, and the Internet, in the view of the literary establishment, imperils books. Hoveyda examines the relationship between film, television, computers, and books and finds a hidden purpose behind all the inventions in mass communications since the creation of alphabets.

This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.