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Newspaper Advertising
Selected full-text books and articles on this topic at Questia
Attention, Attitude, and Affect in Response to Advertising
Eddie M. Clark; Timothy C. Brock; David W. Stewart. Lawrence Erlbaum Associates, 1994
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Eddie M. Clark; Timothy C. Brock; David W. Stewart. Lawrence Erlbaum Associates, 1994
Librarian’s tip: Chap. 4 "How Readers Process Newspaper Advertising"
The Effects of Monopolization on Newspaper Advertising Rates
Reimer, Eric. American Economist, Vol. 36, No. 1, Spring 1992
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Reimer, Eric. American Economist, Vol. 36, No. 1, Spring 1992
Wanted: More Newspaper Ads
Gren, Fredrik; Fogarty, Jay; Ubinas, Luis. The McKinsey Quarterly, No. 1, Winter 1999
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Gren, Fredrik; Fogarty, Jay; Ubinas, Luis. The McKinsey Quarterly, No. 1, Winter 1999
Advertising Agencies Reduce Reliance on Newspaper Ads
Maxwell, Ann; Wanta, Wayne. Newspaper Research Journal, Vol. 22, No. 2, Spring 2001
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Maxwell, Ann; Wanta, Wayne. Newspaper Research Journal, Vol. 22, No. 2, Spring 2001
Advertising and the Transformation of American Society, 1865-1920
James D. Norris. Greenwood Press, 1990
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James D. Norris. Greenwood Press, 1990
Librarian’s tip: Discussion of newspaper advertising begins on p. 12
Personalities and Products: A Historical Perspective on Advertising in America
Edd Applegate. Greenwood Press, 1998
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Edd Applegate. Greenwood Press, 1998
Librarian’s tip: "Colonial Newspaper Advertising" begins on p. 8
State Laws Mandating Online Posting of Legal and Public Notices Traditionally Published in Newspapers
Martin, Shannon E. Communications and the Law, Vol. 25, No. 1, April 2003
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Martin, Shannon E. Communications and the Law, Vol. 25, No. 1, April 2003