Read complete books and articles on: Robert L. Heath

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13 of the Best Books and Articles on: Robert L. Heath

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1.

Human Communication Theory and Research: Concepts, Contexts, and Challenges » Read Now
by Robert L. Heath, Jennings Bryant. 454 pgs.

Collections: Entire Library

Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the...
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Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.
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2.

Rhetorical and Critical Approaches to Public Relations » Read Now
by Robert L. Heath, Elizabeth L. Toth. 332 pgs.

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3.

Management of Corporate Communication: From Interpersonal Contacts to External Affairs » Read Now
by Robert L. Heath. 306 pgs.

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...Contacts to External Affairs Robert L. Heath University of Houston LAWRENCE...Cataloging-in-Publication Data Heath Robert L. Robert Lawrence , 1941...contacts to external...
4.

Constituency Building: Determining Employees' Willingness to Participate in Corporate Political Activities, in Journal of Public Relations Research » Read Now
by Robert L. Heath, William Douglas, Michael Russell. 16 pgs.

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...Corporate Political Activities Robert L. Heath and William Douglas School of...for reprints should be sent to Robert L. Heath, School of Communication...
5.

Effects of Perceived Economic Harms and Benefits on Issue Involvement, Use of Information Sources, and Actions: A Study in Risk Communication, in Journal of Public Relations Research » Read Now
by Robert L. Heath, Shu-Huei Liao, William Douglas. 21 pgs.

Collections: Entire Library

...Study in Risk Communication Robert L. Heath School of Communication University...for reprints should be sent to Robert L. Heath, School of Communication...
6.

Types of Knowledge as Predictors of Company Support: The Role of Information in Risk Communication, in Journal of Public Relations Research » Read Now
by Robert L. Heath. 21 pgs.

Collections: Entire Library

...Information in Risk Communication Robert L. Heath School of Communication University...for reprints should be sent to Robert L. Heath, School of Communication...
7.

Tolerance for Potential Environmental Health Risks: The Influence of Knowledge, Benefits, Control, Involvement, and Uncertainty, in Journal of Public Relations Research » Read Now
by William Douglas, Robert L. Heath, Kathy Nathan. 24 pgs.

Collections: Entire Library

...Creative Marketing Services Robert L. Heath and William Douglas University...for reprints should be sent to Robert L. Heath, School of Communication, University...Risk...
8.

Proactive Response to Citizen Risk Concerns: Increasing Citizens' Knowledge of Emergency Response Practices, in Journal of Public Relations Research » Read Now
by Robert L. Heath, Douglas D. Abel. 21 pgs.

Collections: Entire Library

...Emergency Response Practices Robert L. Heath Professor of Communication University...for reprints should be sent to Robert L. Heath, School of Communication...
9.

Risk Communication: A Two-Community Analysis of Proximity, Dread, Trust, Involvement, Uncertainty, Openness/Accessibility, and Knowledge on Support/Opposition Toward Chemical Companies, in Journal of Public Relations Research » Read Now
by Robert L. Heath, Shaila Seshadri, Lee Jaesub. 22 pgs.

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...Opposition Toward Chemical Companies Robert L. Heath Professor of Communication Shaila...for reprints should be sent to Robert L. Heath, School of Communication...
10.

Public Relations Research Annual, Vol. 2 (Chap. 2 "Corporate Issues Management: Theoretical Underpinnings and Research Foundations" by Heath and Chap. 8 "Involvement: A Key Variable in People's Reaction to Public Policy Issues" by Heath and William Douglas) » Read Now
by James E. Grunig, Larissa A. Grunig. 266 pgs.

Collections: Entire Library
11.

African-American Orators: A Bio-Critical Sourcebook ("William Wells Brown" by Robert Heath begins on p.10) » Read Now
by Richard W. Leeman. 452 pgs.

Collections: History, Entire Library

Long-needed sourcebook assessing the unique styles and themes of notable African-American orators.
12.

Responding to Crisis: A Rehetorical Approach to Crisis Communication » Read Now
by Robert L. Heath, Dan P. Millar. 379 pgs.

Collections: Entire Library

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well...
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In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on organizational crisis. As such it raises questions and provokes issues more than it addresses and answers them definitively. The other chapters can be viewed as a series of experts participating in a panel discussion. The challenge to each of the authors is to add depth and breadth of understanding to the analysis of the rhetorical implications of a crisis, as well as to the strategies that can be used ethically and responsibly. Central to this analysis is the theoretic perspective that crisis response requires rhetorically tailored statements that satisfactorily address the narratives surrounding the crisis which are used by interested parties to define and judge it. This volume is of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.
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13.

Public Relations Research Annual (Chap. 9 "Effects of Involvement on Reactions to Sources of Messages and to Message Clusters" by Robert Heath) » Read Now
by James E. Grunig, Larissa A. Grunig. 234 pgs.

Collections: Entire Library