Subliminal Advertising

Selected full-text books and articles on this topic

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Max Sutherland.
Allen & Unwin, 2008 (Revised edition)
Librarian’s tip: Chap. 3 "Subliminal Advertising: The Biggest Myth of All"; Chap. 6 "'Under the Radar': Paid Product Placement"
The Effects of Subliminal Advertising on Consumer Attitudes and Buying Intentions
Tsai, Ming-tiem; Liang, Wen-ko; Liu, Mei-Ling.
International Journal of Management, Vol. 24, No. 1, March 2007
Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia
Broyles, Sheri J.
The Journal of Consumer Affairs, Vol. 40, No. 2, Winter 2006
The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion
L. J. Shrum.
Lawrence Erlbaum Associates, 2004
Librarian’s tip: Part I "Embedding Promotions within Programs: Subliminal Embeds and Product Placements"
Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?
Mujtaba, Bahaudin; Jue, Arthur L.
Journal of Applied Management and Entrepreneurship, Vol. 10, No. 1, January 2005
The FCC's Sponsorship Identification Rules: Ineffective Regulation of Embedded Advertising in Today's Media Marketplace
Fujawa, Jennifer.
Federal Communications Law Journal, Vol. 64, No. 3, May 2012
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
Richard M. Perloff.
Lawrence Erlbaum Associates, 2003 (2nd edition)
Librarian’s tip: "The Subliminal Myth" begins on p. 275
Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
Richard C. Maddock; Richard L. Fulton.
Quorum Books, 1996
Librarian’s tip: Discussion of subliminal advertising begins on p. 8
A Cognitive Psychology of Mass Communication
Richard Jackson Harris.
Lawrence Erlbaum Associates, 2004 (4th edition)
Librarian’s tip: Discussion of subliminal advertising begins on p. 115
Sex in Advertising: Perspectives on the Erotic Appeal
Tom Reichert; Jacqueline Lambiase.
Lawrence Erlbaum Associates, 2003
Librarian’s tip: Chap. 11 "Subliminal Sexuality: The Fountainhead for America's Obsession"
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