Intrapreneurship

To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture--one that is much different from the traditional culture of American business. Oden's unique book looks for the first time at the relationships among these elements--innovation, intrapreneurship, and corporate culture--and points out how these three elements can be integrated to achieve the maximum advantage in global competition. A concise but comprehensive, readable text and resource for corporate management, professionals involved in product development, and teachers and students with special interest in organizational development, innovation, and intrapreneurship.

"Russel Taylor captures the entrepreneurial essence and risk-taking instincts that set apart the 15 women he has picked to profile in this highly enjoyable book. Executives of both sexes will find unique explanations of the success achieved by these dynamic ladies. Read it. You'll like it. And you'll learn from it." Roy Rowan, Author of The Intuitive Manager

This volume draws together major management theoreticians who examine the forces and factors that enhance or inhibit creative and innovative activities in large organizations in the private and public sectors. Examples are drawn from the United States and Japan as well as Eastern Europe and China.