Generated from local file. Cache size:400 (not visible in beta/prod)

Read complete books and articles on: Brand Equity

At Questia, we offer:

  • Exclusive access to more than 67,000 books and 1.5 million articles.
  • Trusted resources from leading publishers.
  • Time saving tools to do better, faster research!

10 of the Best Books and Articles on: Brand Equity

as selected by Questia librarians
  1. 1.


  2. 2.


  3. 3.


    Integrated Branding: Becoming Brand-Driven through Companywide Action » Read Now

    by F. Joseph LePla, Lynn M. Parker. 306 pgs.

    Collections: Entire Library
    For deeper, more loyal customer relationships and enhanced profit margins, companies must actually "live" the brands they sell. This approach is called "integrated branding" and it's not just a communications strategy. It is a way of operating, an overall way of doing business, and a way to make...
  4. 4.


  5. 5.


  6. 6.


    Diversity in Advertising: Broadening the Scope of Research Directions (Chap. Eleven "Discovering Brand Equity through Psycholinguistic Methods") » Read Now

    by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. 447 pgs.

    Collections: Entire Library
    The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans identify themselves as something other than white...
  7. 7.


    The Marketing Power of Emotion (Chap. 7 "Emotion in Building Brand Equity") » Read Now

    by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. 274 pgs.

    Collections: Psychology, Entire Library
    Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the...
  8. 8.


    Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy (Chap. 15 "Beyond Financial Engineering: A Taxonomy of Strategic Equity") » Read Now

    by Thomas J. Reynolds, Jerry C. Olson. 447 pgs.

    Collections: Psychology, Entire Library
    The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues...
  9. 9.


    Research in Media Promotion (Chap. 5 "Television Branding as Promotion") » Read Now

    by Susan Tyler Eastman. 365 pgs.

    Collections: Entire Library
    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview...
  10. 10.


    Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors ("Brand Equity and False Rumors" begins on p. 76) » Read Now

    by Allan J. Kimmel. 256 pgs.

    Collections: Entire Library
    This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological...

Customize your search: Brand Equity


Search in:
Books Journals Magazines
Newspapers Encyclopedia Research Topics
  • Type your specific word or phrase in the box above after the word and, then click Search.
  • Put exact phrases in double quotation marks. Do not put single words in quotation marks.

Sponsored Links
Read more than 5,000 classic books FREE!
Free Newsletter
Get helpful how-to's, writing tips, search strategies, quizzes & more!
Search the Library

Customize your search: Brand Equity


Search in:
Books Journals Magazines
Newspapers Encyclopedia Research Topics
  • Type your specific word or phrase in the box above after the word and, then click Search.
  • Put exact phrases in double quotation marks. Do not put single words in quotation marks.
Back to top