Branding (in Marketing)

World Famous: How to Give Your Business a Kick-Ass Brand Identity
David Tyreman. American Management Association, 2009

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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Rick Mathieson. AMACOM, 2010

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Passion Branding
Neill Duffy; Jo Hooper. Wiley, 2003

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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Rick Mathieson. AMACOM, 2005

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Integrated Branding: Becoming Brand-Driven through Companywide Action
F. Joseph LePla; Lynn M. Parker. Quorum Books, 1999

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Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders
Adam Morgan. Wiley, 1999

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Counterfeiting Exposed: Protecting Your Brand and Customers
David M. Hopkins; Lewis T. Kontnik; Mark T. Turnage. Wiley, 2003

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Research in Media Promotion
Susan Tyler Eastman. Lawrence Erlbaum Associates, 2000

Librarian’s tip: Chap. 5 "Television Branding as Promotion"

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Make Your Firm a Household Name
Von Brachel, John. Journal of Accountancy, Vol. 187, No. 5, May 1999

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If Nike Can "Just Do It," Why Can't We?
David C.; Freeling, Anthony; Leiter, Mark G.; Parsons, Andrew J. The McKinsey Quarterly, No. 3, Summer 1997

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Lead Us into Temptation: The Triumph of American Materialism
James B. Twitchell. Columbia University Press, 1999

Librarian’s tip: Chap. 5 "The Branding of Experience or Why the Label Has Moved from Inside the Collar to Outside on the Shirt"

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The PBS Brand versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment
Chan-Olmsted, Sylvia M.; Kim, Yungwook. Journal of Broadcasting & Electronic Media, Vol. 46, No. 2, June 2002

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Selected full-text books and articles on this topic at Questia