Branding (in Marketing)

Selected full-text books and articles on this topic

World Famous: How to Give Your Business a Kick-Ass Brand Identity
David Tyreman.
American Management Association, 2009
The On-Demand Brand: 10 Rules for Digital Marketing Success in An Anytime, Everywhere World
Rick Mathieson.
AMACOM, 2010
Passion Branding
Neill Duffy; Jo Hooper.
Wiley, 2003
Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Rick Mathieson.
AMACOM, 2005
Integrated Branding: Becoming Brand-Driven through Companywide Action
F. Joseph LePla; Lynn M. Parker.
Quorum Books, 1999
Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders
Adam Morgan.
Wiley, 1999
Counterfeiting Exposed: Protecting Your Brand and Customers
David M. Hopkins; Lewis T. Kontnik; Mark T. Turnage.
Wiley, 2003
Research in Media Promotion
Susan Tyler Eastman.
Lawrence Erlbaum Associates, 2000
Librarian’s tip: Chap. 5 "Television Branding as Promotion"
Make Your Firm a Household Name
Von Brachel, John.
Journal of Accountancy, Vol. 187, No. 5, May 1999
If Nike Can "Just Do It," Why Can't We?
David C.; Freeling, Anthony; Leiter, Mark G.; Parsons, Andrew J.
The McKinsey Quarterly, No. 3, Summer 1997
Lead Us into Temptation: The Triumph of American Materialism
James B. Twitchell.
Columbia University Press, 1999
Librarian’s tip: Chap. 5 "The Branding of Experience or Why the Label Has Moved from Inside the Collar to Outside on the Shirt"
The PBS Brand versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment
Chan-Olmsted, Sylvia M.; Kim, Yungwook.
Journal of Broadcasting & Electronic Media, Vol. 46, No. 2, June 2002
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