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Psychographics



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Psychographics

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    Values, Lifestyles, and Psychographics
    by Lynn R. Kahle, Larry Chiagouris. 420 pgs.


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    Persuasion in Advertising ("Psychographics" begins on p. 68)
    by John O'Shanghnessy, Nicholas Jackson O'Shaughnessy. 220 pgs.


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