Read complete books and articles on: Social Marketing

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15 of the Best Books and Articles on: Social Marketing

as selected by Questia librarians

1.

Social Marketing: Theoretical and Practical Perspectives » Read Now
by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt. 457 pgs.

Collections: Entire Library
2.

Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy » Read Now
by A. Coskun Samli. 202 pgs.

Collections: Entire Library

This unique book posits that by being socially responsible, marketing can achieve greater profits as well as a higher quality of life for the whole society. This mission can be accomplished by being proactive, consumer oriented and by considering consumers' well-being as the highest priority...
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This unique book posits that by being socially responsible, marketing can achieve greater profits as well as a higher quality of life for the whole society. This mission can be accomplished by being proactive, consumer oriented and by considering consumers' well-being as the highest priority. Marketing must reach out and cater to those who are less than equal opportunity consumers. Marketing must also develop environment- and consumer-friendly products and services.
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3.

Social Marketing: Perspectives and Viewpoints (1973) » Read Now
by William Lazer, Eugene J. Kelley. 510 pgs.

Collections: Entire Library
4.

Social Issues in Marketing: Readings for Analysis (1967) » Read Now
by Lee E. Preston. 314 pgs.

Collections: Entire Library
5.

Social Marketing: Are We Fiddling While Rome Burns?, in Journal of Consumer Psychology » Read Now
by Marvin E. Goldberg. 25 pgs.

Collections: Psychology, Entire Library
6.

Social Marketing: Are We Fiddling While Rome Burns? A Response to Andreasen and Wells, in Journal of Consumer Psychology » Read Now
by Marvin E. Goldberg. 6 pgs.

Collections: Psychology, Entire Library
7.

Applied Anthropology: An Introduction ("Social Marketing" begins on p. 139) » Read Now
by John van Willigen. 278 pgs.

Collections: Entire Library
8.

Information and Behavior: Systems of Influence (Chap. 4 "Social Marketing: Ethics, Concepts, Methods, Strategies, and Applications") » Read Now
by Richard A. Winett. 266 pgs.

Collections: Entire Library
9.

Marketing Management: A Systems Perspective (1971) (Chap. 22 "Marketing from a Macro Perspective: Social and Ethical Dimensions") » Read Now
by William Lazer. 720 pgs.

Collections: Entire Library
10.

The Role of Social Marketing in Leisure and Recreation Management, in Journal of Leisure Research » Read Now
by Alan D. Bright. 6 pgs.

Collections: Entire Library
11.

Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms, in Journal of Consumer Psychology » Read Now
by Alan R. Andreasen. 8 pgs.

Collections: Psychology, Entire Library
12.

Marketing Exchange Relationships, Transactions, and Their Media (Chap. 10 "Inequitable or Incomplete Social Marketing: The Case of Higher Education") » Read Now
by Franklin S. Houston. 322 pgs.

Collections: Entire Library

This book consists of 16 new discussions of topics that help map marketing as an exchange process. They help lay the foundation for the discipline from the perspective of this definition of marketing. The discussion includes examinations of what constitutes marketing: its legal, spatial, and...
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This book consists of 16 new discussions of topics that help map marketing as an exchange process. They help lay the foundation for the discipline from the perspective of this definition of marketing. The discussion includes examinations of what constitutes marketing: its legal, spatial, and temporal aspects; an examination of the associated externalities; and an extended examination of the media of exchange.
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13.

Gonzo Marketing: Winning through Worst Practices (Chap. 5 "Social Marketing and Public Journalism") » Read Now
by Christopher Locke. 237 pgs.

Collections: Entire Library

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices...
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Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets, " based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business -- from the trading-room floor to the boardroom -- can afford to ignore.
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14.

Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use around the World » Read Now
by Philip D. Harvey. 254 pgs.

Collections: Entire Library

This book provides the first comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a...
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This book provides the first comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.
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15.

Community-Based Social Marketing: Involvement in Health Programs, in Journal of the Community Development Society » Read Now
by Frank L. Farmer, Leslie L. Clarke, Joan D. Flocks, Carol A. Bryant, Camilla S. Romund, Stan L. Albrecht. 18 pgs.

Collections: Entire Library