Sports Marketing

Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area. It presents chapters that deal with topics in sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives-the major force in sports marketing; ambush marketing-how non-sponsors seek to reap the benefits without paying the price; and licensing-using the sale of items, such as t-shirts to increase profit and marketing.

Sports Management and Administration 2nd Edition presents a comprehensive overview of the management of sport in the UK at every level, from the European context to the organisation of voluntary grass roots sport. Fully revised reflecting the rapid evolution of many of the sporting structures in the UK, the book is an invaluable introduction to the key management processes in sports provision and delivery, from human resources to finance, marketing and strategy. Written by one of the UK's leading sports management consultants, this key textbook includes a wealth of contemporary case-study material, and is available in paperback for the first time. It will be essential introductory reading for all students of sports and leisure management and sports development, as well as an invaluable reference for all professional managers in sport, from local authorities to national governing bodies.

Big-time college sports embodies the ideals of amateurism and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis, college sports is really a massively commercialized industry based on activities that are often irrelevant and even harmful to education. Zimbalist combines groundbreaking empirical research and a talent for storytelling to provide a firm, factual basis for the many arguments that currently rage about the goals, history, structure, incentive system, and legal architecture of college sports. He paints a picture of a system in desperate need of reform and presents bold recommendations to chart a more sensible future.

Zimbalist begins by showing that today's problems are nothing new--that schools have been consumed for more than a century by debates about cheating, commercialism, and the erosion of academic standards. He then takes us into the world of the modern student athlete, explaining the incentives that, for example, encourage star athletes to abandon college for the pros, that create such useless courses as "T

First issued in 1986, this volume and its companion on professional sports leagues were soon recognized as ideal sources for the sports law practitioner. Now, in a thoroughly revised and updated version, this book continues to identify the most significant and current cases in amateur sports, providing extensive analysis and interpretation of each case in a clear, readable, and lively style.