Social Marketing

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Social Marketing

1 .

Social Marketing: Theoretical and Practical Perspectives
by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt. 457 pgs.

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Title Page

Contents

Preface

Part I: Paradigms/Perspectives

Chapter 1: Challenges for the Science and Practice of Social Marketing

Chapter 2: Social Marketing: beyond the Nostalgia

Chapter 3: Advertising in the Social Marketing Mix: Getting the Balance Right

Chapter 4: Public Health Education and Communication as Policy Instruments for Bringing about Changes in Behavior

Part II: Methodological Issues/Psychographic Segmentation

Chapter 5: Keep Me Posted: a Plea for Practical Evaluation

Chapter 6: From Madison Avenue to the Field: Cross-Cultural Uses of Media Research Technology

Chapter 7: Useful Correlates of Pro-Environmental Behavior

Chapter 8: Demographic and Lifestyle Data: a Practical Application to Stimulating Compliance with Mammography Guidelines among Poor Women

Part III: Fighting AIDS/Promoting Family Planning

Chapter 9: Using a Theory-Based Community Intervention to Reduce AIDS Risk Behaviors: the Cdc's AIDS Community Demonstration Projects

Chapter 10: Advertising Affordable Contraceptives: the Social Marketing Experience

Chapter 11: Marketing, Safer Sex, and Condom Acquisition

Part IV: Antismoking Efforts

Chapter 12: Does Antismoking Advertising Combat Underage Smoking? a Review of Past Practices and Research

Chapter 13: Social Advertising and Tobacco Demand Reduction in Canada

Chapter 14: Low Yield, Light, and Ultra Light Cigarettes: Let's Understand the Product before We Promote

Chapter 15: The Dangers of Advertising Low Tar Cigarettes: Let's Understand What Consumers Understand

Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations

Chapter 16: Marketing Public Health: the CDC Experience

Chapter 17: Community Involvement in Health Planning: Lessons Learned from Practicing Social Marketing in a Context of Community Control, Participation, and Ownership

Chapter 18: The Benefits of Corporate Social Marketing Initiatives

Part VI: The Broad Potential of Social Marketing

Chapter 19: Reducing the Level of Violence in Hockey

Chapter 20: Effective Health Promotion among Communities of Color: the Potential of Social Marketing

Chapter 21: Advertising and Its Role in Organ Donation

Chapter 22: Hippocrates to Hermes: the Postmodern Turn in Public Health Advertising

Author Index

Subject Index
2 .

Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
by A. Coskun Samli. 202 pgs.

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This unique book posits that by being socially responsible, marketing can achieve greater profits as well as a higher quality of life for the whole society. This mission can be accomplished by being proactive, consumer oriented and by considering consumers' well-being as the highest priority. Marketing must reach out and cater to those who are less than equal opportunity consumers. Marketing must also develop environment- and consumer-friendly products and services.

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Title Page

Contents

Exhibits

Preface

Introduction

References

1: Socially Responsible Marketing Is Good Marketing

Summary

References

2: Social Responsibility: a Historical Perspective

Introduction

Summary

References

3: Redirection in Social Responsibility

Summary

4: The Myth of the Equal Opportunity Consumer

Summary

Appendix the Elderly and Equal Opportunity

5: Distorted Risk Management as It Affects Underprivileged Consumers

Summary

References

6: Why Ethics Do Not Work

Summary

References

7: Social Responsibility from a Consumerism Perspective

Summary

References

8: Developing Consumer-Friendly Products

Summary

9: Developing Consumer-Friendly Services

Summary

References

10: Developing Environment-Friendly Products

Introduction

References

11: The Changing Economic Power Structure and Marketing

Summary

References

Introduction

12: Marketing Efficiency versus Marketing Effectiveness

Summary

References

Epilogue

Selected Bibliography

Index

About the Author
3 .

Social Marketing: Perspectives and Viewpoints (1973)
by William Lazer, Eugene J. Kelley. 510 pgs.

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Title Page

Preface

Contents

1: Social Marketing: A Conceptual Framework

A. Marketing's Changing Social Role: Conceptual Foundations

2: The Growing Responsibilities of Marketing

Conclusions

3: Broadening the Concept of Marketing

4: Economic Man Vs. Social Man

B. the Development of Social Marketing

5: Dimensions of Social Marketing

6: Social Marketing: An Approach to Planned Social Change

6: Social Marketing: An Approach to Planned Social Change

Conclusion

8: A Generic Concept of Marketing

Bibliography

2: Consumers, Consumerism, and Marketing

A. Nature and Development

10: Consumerism--An Interpretation

11: New Opportunities in Consumerism

B. Responses and Implications

B. Responses and Implications

13: Marketers Fiddle While Consumers Burn

14: The Growing Impact of Consumerism on Marketing- Government Relationships

15: The Consumer Movement and Public Policy Development

Introduction

Bibliography

3: Marketing Activities: Social Perspectives

A. Social and Ethical Responsibilities of Marketing

17: Marketing Ethics and the Consumer

Conclusion

18: A Model for Ethics in Marketing

19: What Are the Social and Ethical Responsibilities of Marketing Executives?

20: Changing the Social Contract: A Role for Business

B. Business and the Quality of Life

21: Business and the Quality of Life

22: Redeploying Market Resources Toward New Priorities: The New "Consumer Demand"

23: The Arts and the Corporation

24: Next Big Industry: Environmental Improvement

24: Next Big Industry: Environmental Improvement

C. Governmental Impact on the Marketplace

25: Perspective on Public Policy: Comments on the "Great Debate"

26: Some Observations on the Impact of Antitrust Merger Policy on Marketing

27: The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest

Summary

28: Business Responsibility Toward the Market

Conclusions

29: Consumer Protection Via Self-Regulation

29: Consumer Protection Via Self-Regulation

Bibliography

4: Social Interfaces of the Marketing Mix

A. Product-Services

30: The Socio-Ecological Product

31: Product Risk to Consumers National Commission on Product Safety

32: Guidelines for Warranty Service After Sale

33: The Package, Legislation, and the Shopper

Conclusion

34: The Consumer-Business Partnership

B. Communications

35: Advertising: Attacks and Counters

36: Morality in Advertising-- a Public Imperative

38: Point of View: Consumerism and Consumer Research

C. Distribution

39: Recycling Solid Wastes: A Channels-Of-Distribution Problem

Conclusion

40: Marketing to Low-Income Neighborhoods: A Systems Approach

41: Better Deal for Ghetto Shoppers

Conclusion

42: Do the Poor Pay More?

Bibliography

Editorial Postscript

Author Index
4 .

Social Issues in Marketing: Readings for Analysis (1967)
by Lee E. Preston. 314 pgs.

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Title Page

Foreword

Contents

Part I: The Social Viewpoint

2: The Search for Universals In Comparative Studies Of Domestic Marketing Systems

Part II: Efficiency: Marketing Tasks and the Cost of Doing Them

5: The Cost and Efficiency of Distribution In the Soviet Union

7: Size of Firm and the Structure Of Costs in Retailing

8: The Analysis of Market Efficiency

Reference

Part III: Fair Competition

11: Competition, Innovation And Marketing Management

12: The Role of Competition And Monopoly in Distribution: The Experience in the United States

13: Businessmen's Concepts Of "Injury to Competition"

14: Abusive Trade Practices: An Economic Analysis

15: How to Conspire to Fix Prices

References

17: Retail Innovations Challenge Manufacturers

18: Social Pressures and Retail Competition

Part IV: The Welfare of Consumers

20: The Consumer and Madison Avenue

21: Consumers' Sovereignty Revisited And The Hospitability of Freedom of Choice

References

23: A Note on the Relationship of Price And Imputed Quality

24: Consumer Advisory Council: Fist Report

26: New Battleground -- Consumer Interest
5 .

Applied Anthropology: An Introduction ("Social Marketing" begins on p. 139)
by John van Willigen. 278 pgs.

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Title Page

Contents

Preface

Acknowledgments

Part I: Introduction and Overview

1: The Domain of Application

2: The Development of Applied Anthropology

3: Ethics

Part II: Interventions In Anthropology

4: Action Anthropology

5: Research and Development Anthropology

6: Community Development

7: Advocacy Anthropology

8: Cultural Brokerage

9: Social Marketing

Part III: Policy Research in Anthropology

10: Anthropology as a Policy Science

11: Social Impact Assessment

12: Evaluation

13: Technology Development Research

Part IV: Being a professional

14: Making a Living

Bibliography

Index

About the Author
6 .

Information and Behavior: Systems of Influence (Chap. 4 "Social Marketing: Ethics, Concepts, Methods, Strategies, and Applications")
by Richard A. Winett. 266 pgs.

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Communication

Contents

Preface

Acknowledgments

1 Introduction: a Behavioral Systems Framework For Information and Effects

Conclusions

2 Prosocial Television: Effective Elements, Barriers To Broadcasting

3 Diffusion from a Behavioral Systems Perspective

4 Social Marketing: Ethics, Concepts, Methods, Strategies, and Applications

Summary

Introduction

5 New Media: Hyperbole Versus Reality

Conclusion

6 Information and Health Behavior: Futile Attempts Or Small-Wins?

Conclusion

7 Behavioral Systems Approach To Information and Consumer Behavior: Economic, Legal, And Communication Aspects Of Effective Information Remedies

8 Future Directions: Information Technology/Behavioral Systems for the Public Good

References

Author Index

Subject Index
7 .

Marketing Management: A Systems Perspective (1971) (Chap. 22 "Marketing from a Macro Perspective: Social and Ethical Dimensions")
by William Lazer. 720 pgs.

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Title Page

Preface

Acknowledgments

Contents

Part I: The Marketing Management System

Chapter 1: A Systems Perspective of Marketing

Chapter 2: Marketing in a Management Setting

Chapter 3: Market Opportunities and Innovation

Chapter 4: Marketing Planning and Programming

Chapter 5: Marketing Organization and Leadership

Chapter 6: Marketing Control

Part II: Decision-Making Processes and Techniques

Chapter 7: The Marketing Intelligence System

Chapter 8: Marketing Decisions: Processes and Activities

Chapter 9: Marketing Decisions: Criteria and Techniques

Part III: Designing the Marketing Mix

Charter 10: The Product-And-Service Mix

Chapter 11: Product-And-Service Mix: Pricing Decisions and Strategies

Chapter 12: Distribution Mix: Channel Decisions and Strategies

Chapter 13: Distribution Mix: Physical Distribution Decision and Strategies

Chapter 14: Communications Mix: Advertising Decisions and Strategies

Chapter 15: Communications Mix: Sales Management Decisions and Strategies

Part IV: Understanding Environments and Consumer Behavior

Chapter 16: Buyer Behavior and Consumption Processes

Chapter 17: Buyer Behavior and Consumption: Demographics and Life Cycle

Chapter 18: Buyer Behavior and Consumption: Psychological Considerations

Chapter 19: Buyer Behavior and Consumption: Life Style and Sociological Considerations

Chapter 20: Buyer Behavior and Consumption: Life Style and Sociological Considerations

Part V: The Broad Dimensions of Marketing

Chaper 21: Markets and Marketing: Some Broader Dimensions

Chapter 22: Marketing from a Macro Perspective: Social and Ethical Dimensions

Chapter 23: Marketing -- Government Relations

Charter 24: Marketing in an International Perspective

Part VI: The Marketing Discipline

Chapter 25: The Marketing Discipline: Science Models and Theory

Chapter 26: The Marketing Discipline: Behavioral and Social Science Foundations

Chapter 27: The Marketing Discipline: Quantitative Foundations

Chaper 28: The Marketing Discipline in Retrospect and Prospect

Author Index

Subject Index
8 .

The Role of Social Marketing in Leisure and Recreation Management, in Journal of Leisure Research
by Alan D. Bright. 6 pgs.

Journal Article

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9 .

Marketing Exchange Relationships, Transactions, and Their Media (Chap. 10 "Inequitable or Incomplete Social Marketing: The Case of Higher Education")
by Franklin S. Houston. 322 pgs.

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This book consists of 16 new discussions of topics that help map marketing as an exchange process. They help lay the foundation for the discipline from the perspective of this definition of marketing. The discussion includes examinations of what constitutes marketing: its legal, spatial, and temporal aspects; an examination of the associated externalities; and an extended examination of the media of exchange.

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Title Page

Contents

Introduction

NOTE

1: The Marketing Taxonomy

NOTES

2: Comments on Extending the Domain of the Marketing Discipline

Conclusions

3: Reciprocity within a Community

Concluding Comments

4: Exchange as a Vital and Fundamental Consumer Behavior Phenomenon

Conclusion

NOTES

NOTES

5: Refinements in the Model of Internal/External Market Exchange

NOTE

6: Time, Potency, and Exchange: Making the Most of the Time Resource

Summary

7: The Spatial Dimension

Summary

AFTERWORD

8: The Evaluation Process and Its Impact on Decision Making in Exchange Relationships

NOTE

9: How Exchange for Resale Differs from Exchange for Consumption

Conclusion

10: Inequitable or Incomplete Social Marketing: The Case of Higher Education

Concluding Observations

Supplemental Reading

11: Externalities of Exchange: Foundations for Future Study

NOTE

12: Exchange: Ethical and Legal Foundations

Conclusion

NOTE

13: An Examination of Exchange Media from an Historical Perspective

NOTE

14: Some Ingestible and Other Types of Consumable Currencies

Conclusion

NOTES

15: The Changing Role of Legal Tender: An Historical Perspective

Conclusion

NOTES

16: Means of Payment in Marketing

Summary

NOTES

Bibliography

Index

About the Contributors
10 .

Gonzo Marketing: Winning through Worst Practices (Chap. 5 "Social Marketing and Public Journalism")
by Christopher Locke. 237 pgs.

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Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets, " based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business -- from the trading-room floor to the boardroom -- can afford to ignore.

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Title Page

Contents

Acknowledgements

Introduction: Participating in the Scene

Chapter 1: Eight Miles High: the View from 40,000 Feet

Chapter 2: The Value Proposition

Chapter 3: Code Blue in the Marketing Ward

Chapter 4: Stories as Strange Attractors

Chapter 5: Social Marketing and Public Journalism

Chapter 6: From Micromedia to Micromarkets

Chapter 7: The Gonzo Model

Chapter 8: Champions of the World

Notes

Index

About the Author
11 .

Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use around the World
by Philip D. Harvey. 254 pgs.

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This book provides the first comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.

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Contents

Illustrations

Acknowledgments

1: The Pioneers

NOTES

2: Social Marketing: How It Works

NOTES

3: Sex, Contraception, Religion, and Aids

NOTES

4: Players in the Game: Donors, Governments, Family Planning Associations, and Others

NOTES

5: I'M Up to Here with Experts": Selling Contraceptives in Sri Lanka"

NOTES

6: Social Marketing in Bangladesh

NOTES

7: Why Brand Games?

NOTE

8: Pricing: The Cornerstone of Social Marketing and the Controversies That Surround It

NOTES

9: Measuring Results: Sales, CYPs, Contraceptive Prevalence

10: Running a Program

NOTES

11: Advertising: The Fuel of Social Marketing

NOTES

12: The Population Wars

NOTES

Appendix 1 The Manufacturer's Model

Appendix 2 Colombia and Egypt--Two Case Studies

Appendix 3 Birth Control Today--Methods and Practice

Appendix 4 Estimate of Lives Saved by Contraception

Bibliography

Index

About the Author
12 .

Community-Based Social Marketing: Involvement in Health Programs, in Journal of the Community Development Society
by Frank L. Farmer, Leslie L. Clarke, Joan D. Flocks, Carol A. Bryant, Camilla S. Romund, Stan L. Albrecht. 18 pgs.

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