Television and Education

audiovisual education

audiovisual education, educational instruction by means of materials that use the senses of sight and hearing to stimulate and enrich learning experiences. The successful use of motion pictures and other visual aids in the U.S. armed forces during World War II demonstrated the effectiveness of this medium as a tool of instruction. The use of audiovisual materials—formerly confined to maps, graphs, textbook illustrations, and museum and field trips—now includes all the developments of the photographic and film industries as well as radio, sound and videotape recordings, computers, and television.

The field of programmed instruction employs computers and other types of audiovisual teaching machines. Many local school systems in the United States have their own film and videocassette libraries that are often supplemented by films and other media rented from universities and government offices. Business, industry, and government also use audiovisual materials for training and informational purposes.

The growth of educational television and multimedia computer programs has greatly expanded the concept of audiovisual education. In 1952 the Federal Communications Commission reserved the first channels for public educational purposes. The Public Broadcasting Act (1967) set up the Corporation for Public Broadcasting, an independent agency responsible for the distribution and support of educational television programs. With the development of closed-circuit and cable television systems, students were able to receive more specialized programming. The advent of multimedia computer programs made learning even more individualized, as students gained the ability to participate in the creation of their own materials and learning programs.


See D. Hawkridge, New Information Technology in Education (1983); R. Simpson, Effective Audio-Visuals (1987); R. Richards, Classroom Visual Activities (1988); Bowker's Complete Directory of Audio and Video Sources for Children and Young Adults (1990).

The Columbia Encyclopedia, 6th ed. Copyright© 2013, The Columbia University Press.

Selected full-text books and articles on this topic

Children's Learning from Educational Television: Sesame Street and Beyond
Shalom M. Fisch.
Lawrence Erlbaum Associates, 2004
The Uses of Television in American Higher Education
James Zigerell.
Praeger Publishers, 1991
Resistance to Innovation in Higher Education: A Social Psychological Exploration Focused on Television and the Establishment
Richard I. Evans; Peter K. Leppmann; Nevitt Sanford.
Jossey-Bass, 1968
Children and Television: A Challenge for Education
Michael E. Manley-Casimir; Carmen Luke.
Praeger, 1987
Interaction of Media, Cognition, and Learning
Gavriel Salomon.
Lawrence Erlbaum Associates, 1994
Librarian’s tip: Chap. Seven "Effects of 'Sesame Street' on Television-Naive Children"
A Sourcebook on Children and Television
Nancy Signorielli.
Greenwood Press, 1991
Librarian’s tip: Chap. Eleven "Television and Academic Achievement"
TV Genres: A Handbook and Reference Guide
Brian G. Rose.
Greenwood Press, 1985
Librarian’s tip: Chap. 18 "Educational and Cultural Programming"
Film and Television in Education: An Aesthetic Approach to the Moving Image
Robert Watson.
Falmer Press, 1990
Entertainment-Education: A Communication Strategy for Social Change
Arvind Singhal; Everett M. Rogers.
Lawrence Erlbaum Associates, 1999
Entertainment-Education and Social Change: History, Research, and Practice
Arvind Singhal; Michael J. Cody; Everett M. Rogers; Miguel Sabido.
Lawrence Erlbaum Associates, 2004
Learning Science at a Distance: Using Interactive Television to Work with Schools
Greenwood, Anita.
Education, Vol. 118, No. 3, Spring 1998
Community Television in the United States: A Sourcebook on Public, Educational, and Governmental Access
Linda K. Fuller.
Greenwood Press, 1994
The MBA Degree on Television: The Fusion of Teaching and Technology
Cirtin, Arnold.
T H E Journal (Technological Horizons In Education), Vol. 23, No. 11, June 1996
Television Critical Viewing Skills Education: Major Media Literacy Projects in the United States and Selected Countries
James A. Brown.
Lawrence Erlbaum Associates, 1991
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