COCA

kōˈkə, common name for shrubs of the genus Erythroxylum, particularly E. coca, of the family Erythroxylaceae, and found abundantly in upland regions and on mountain slopes of South America, as well as in Australia, India, and Africa. Certain South American peoples chew the leaves of one of several species mixed with an alkali, lime, which acts with saliva to release the drug cocaine from the leaves. In the low doses obtained in this way, the drug acts as a stimulant and an appetite depressant with physiological effects similar to those of tobacco. Until the time of the Spanish conquest, only the Inca aristocracy was privileged to chew the coca leaves, but afterward, the Spanish encouraged the enslaved Native Americans all to use coca in order to get them to endure long periods of heavy labor and physical hardships. A cocaine-free extract of coca leaves is used in some soft drinks. Coca, a different plant than the cocoa plant cacao, is grown commercially in the N and central Andean countries and in Sri Lanka, Java, and Taiwan. Much coca is also grown in Andean countries for the illegal international drug trade. Coca is classified in the division Magnoliophyta, class Magnoliopsida, order Linales, family Erythroxylaceae.

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The Columbia Encyclopedia, Sixth Edition Copyright© 2004, Columbia University Press. Licensed from Lernout & Hauspie Speech Products N.V. All rights reserved.

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books on: Coca  - 5421 results

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...when crop expansion had still not halted. Many coca farmers took advantage of the governments desperation...by eradicating older, not highly productive, coca bushes. Others who had stopped farming coca entirely returned to Chapare in order to receive...
...poised to stop the production and sales of Coca-Cola products. A similar number of federations...specific listing . Scores of unions notified Coca-Cola Atlanta and the Guatemalan government...company and pledged its support to STEGAC: Coca-Colas disclaimer of responsibility amounts...
...30 ; cosmopolitan, 32 - 33 Coase, Ronald, 151 coca-colonization ( see also de-coca-colonization), 32 ; creolization and, 166...175 consumer choice, 170 consumer culture: coca-colonization and, 152 consumerism: hyping of...
...sense. For example, the American drink, Coca-Cola, was initially not available for purchase...Austrian children was the free distribution of Coca-Cola rations. The AYA expenditures for the Coca-Cola gifts amounted to no less than between...
in kilograms of coca leaves. A 1970 survey showed that 15 percent of the population of Peru chews coca leaves daily. 15 Although the government has mandated that coca chewing should be slowly but firmly eliminated, little or nothing has been...
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journal articles on: Coca  - 1549 results

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...Success? Comparing Manufacturers Brand for Coca-cola and Private Brand for Costco by...Company with Strong Manufacturers Brands The Coca-Cola Company has convincingly demonstrated...Mexico, and Spain (Keegan Green, 2005). Coca-Cola has enjoyed its brand equity for...
Coca-Cola, Communication, and Confusion. by...soft drink behemoth and branding superpower Coca-Cola decided to open up its market to a...brand so that customers would ask for a "Coca-Cola" just as they do in English-speaking...
The Hold Life Has: Coca and Cultural Identity in an Andean Community...ALLEN, CATHERINE J. The hold life has: coca and cultural identity in an Andean community...southern Peru, as well as the role of coca, and of alcohol, in the Sonquenoss lives...
Gods Capitalist: Asa Candler of Coca-Cola. by Thomas V. OBrien By Kathryn...He mixed together caffeine, extracts of coca leaves and kola nuts, and a fourth, unknown...ingredient. Pemberton called his concoction Coca-Cola. Shortly afterward, however...
...Kathryn W. Gods Capitalist: Asa Candler of Coca-Cola. by Daniel M. Schores Macon...is best remembered as the founder of the Coca-Cola empire and benefactor of Emory University...After making a small investment in the Coca-Cola syrup invented by fellow druggist...
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magazine articles on: Coca  - 3059 results

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Coca-cola in China: Quenching the Thirst of a Billion by Drake Weisert The Coca-Cola Companys long history in China sets it apart...the country to foreign investors in 1979. Today, Coca-Cola has an ownership stake in 24 bottling joint...
Coca Crunch: A Colombian Moth That Feeds Exclusively on Coca Leaves Might Eliminate the Need for Herbicides in the War...Central and South America may help to destroy Colombias coca plant--the raw ingredient for cocaine. ILLUSTRATION...
Hr Unites the World of Coca-cola by Dawn Anfuso In western Australia...than the eye can see, employees of The Coca-Cola Co. travel more than 2,000 miles...week to deliver their companys products. Coca-Cola salespeople in Venice, Italy...
...non-American revolutionary at the helm of Coca-Cola by JOHN LLOYD If you thought that selling Coca-Cola was a matter of getting the famous syrup...would be right...as far as that goes. But Coca-Cola goes a very great deal further, so...
Europe: Coca-cola Bottler Debuts on NYSE Athens-based Coca-Cola Hellenic Bottling, or Coca-- Cola HBC, listed American depositary receipts on the New York Stock Exchange. The company is the worlds second-largest bottler of Coca-Cola...
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newspaper articles on: Coca  - 25609 results

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Coca-Colas $1-B Investment Is on Track. MANILA, Philippines - Coca Cola, the biggest softdrink company in the country...bottling plant in Misamis Oriental.In a statement, Coca-Cola Bottlers Philippines chief executive officer...
COCA-COLA Crunch Time; THE WORLDS LARGEST BEVERAGE...OF TROUBLE. Byline: JOHN STERLICCHI WHAT COCA-COLA craves is some snap and crackle with...beverages, they are not buying the ones owned by Coca-Cola as often as they purchase competitors...
Coca-Cola, Pepsi in Big Super Ad Battle. Byline...iconic brands. Rival cola makers PepsiCo and Coca-Cola Co. have together purchased nearly...Doritos, Cheetos and Gatorade brands. Coca-Cola, meanwhile, will have three commercials...
Coca-Cola Completes Purchase of SMC Stake. Byline: JAMES A. LOYOLA The Coca-Cola Company (TCCC) and San Miguel Corporation (SMC) jointly announced that The Coca-Cola Company has finally acquired San Miguels 65...
...Bolivia in the Dignity Stakes; No Pause for Refreshing Coca. Byline: Martin Arostegui, THE WASHINGTON TIMES...CRUZ, Bolivia - Bolivias ruling party demanded that Coca-Cola drop the "coca" from its name to "dignify" the "bioenergetic...
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encyclopedia articles on: Coca  - 17 results

       More encyclopedia Results: 1-10 11-17 >>  
 
COCA ko k , common name for shrubs of the genus Erythroxylum, particularly E. coca, of the family Erythroxylaceae, and found abundantly...the Inca aristocracy was privileged to chew the coca leaves, but afterward, the Spanish encouraged...
...its living from the illegal growing of coca, the source of cocaine; a government...depressed the economy in those areas where coca-growing was important. Soybeans, coffee...reform programs and pursued an aggressive coca-eradication and alternative-crop program...
...alkaloid drug derived from the leaves of the coca shrub. A commonly abused illegal drug...drugs. Production and Distribution Most coca is grown in Peru , Bolivia , and Colombia...leaves, which are then processed into coca paste. Cocaine base is extracted from...
...Bolivia (2006 ). An Aymara , he became a coca farmer when his family moved to Bolivas...the 1980s Morales became a leader of the coca growers and gained prominence in the 1990s...struggled against the U.S.-supported coca-eradication program. He formed a political...
...in Colombia as a result of those nations coca-eradication programs. The drug trade...continued to mount attacks, expanded coca production, and essentially established...rebels and paramilitaries for control of coca-growing areas in Colombia. As a result...
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