Media Images of African-Americans

This collection of papers encourages social and biological scientists to question their presentations of African Americans and to recognize that afrocentricity is important in refocusing portrayals of African Americans. It contrasts the production of these cultural portrayals by the majority of the U.S. population with those by African Americans themselves. It shows the process of creating a racial identity as well as the historical background related to a new evaluation of what it is to be African American in the United States.

Offering a fascinating examination of the explosion of black television programming in the 1980s and 1990s, this book provides, for the first time ever, an interpretation of black TV based in both journalism and critical theory. Locating a persistent black nationalist desire--a yearning for home and community--in the shows produced by and for African-Americans in this period, Zook shows how the Fox hip-hop sitcom both reinforced and rebelled against earlier black sitcoms from the sixties and seventies. Incorporating interviews with such prominent executives, producers, and stars as Keenan Ivory Wayans, Sinbad, Quincy Jones, Robert Townsend, Charles Dutton, Yvette Lee Bowser, Ralph Farquhar, and Susan Fales, this study looks at both production and reception among African-American viewers, providing nuanced readings of the shows themselves as well as the sociopolitical contexts in which they emerged. While black TV during this period may seem trivial or buffoonish to some, Sly as a Fox reveals its deep-rooted ties to African-American protest literature and autobiography, and a desire for social transformation.

"This book provides a mirror to our past--a past that has been ignored or overshadowed for too long." From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks,make this a valuable work.

The stereotype of the African American male as a criminal element in society continues to be a major obstacle to greater racial harmony and the elimination of discrimination and racism on all levels. Often, this criminal stereotype is internalized by African American youth, so they are made to feel as though delinquent behavior is expected from them, and many fall into this trap. Black Demons examines this stereotype and contends that much of the blame for its perpetuation comes from U.S. mass media's negative depictions of African American males. Rome argues that these images foster the myths that help to deepen and strengthen the stereotypes that have plagued the African American community since colonial times. By examining the origins of this criminal stereotype, how it has been used historically, and how it is presently employed, Rome reveals a dangerous current in media depictions of African Americans, one that threatens that community and taints U.S. society as it tries to overcome the legacy of racism in the United States.

This guide represents the first serious academic assessment of the relationships between peoples in Africa and of African descent and "Afro" mass media around the world. Experts on communications in sub-Saharan and North Africa and the Caribbean and African-American media in the United States characterize the settings and philosophical contexts for media in the countries that they survey; the development of often difficult relationships between government, society, and the media; the education and training of media personnel; and the implications of new technologies and future challenges. Designed for students, teachers, and professionals in communications and in the social sciences broadly.

In Black Sexual Politics, one of America's most influential writers on race and gender explores how images of Black sexuality have been used to maintain the color line and how they threaten to spread a new brand of racism around the world today.