Multimedia: How to Make Your Point

Article excerpt

You're faced with making an important presentation to a client, your Ny boss or your board of directors. You could use an old-fashioned flip chart. Or, if you've got the time, you could even prepare photographic slides or acetate sheets and display them with an overhead projector in a dimly lit room. And, if you're very lucky, you'll make it through the presentation with only a few yawns from your audience.

But if you want your audience to sit up and take notice (and even be able to watch your presentation in a normally lit room so they can take notes), think multimedia--in full color and high-fidelity sound.

Multimedia is not tomorrow's technology; it's here today. It's not that hard to become quite proficient in creating multimedia presentations that will help you deliver a persuasive message with maximum impact and minimum effort. And, the multimedia software products on the market today are very affordable.

THE SOFTWARE SIDE

There are many presentation software packages on the market. They fall into three categories:

Advanced. Products that are loaded with features and are a little difficult to learn. The two leading packages in this category are Astound and Director.

Standard. Packages that include all the basic features plus enhancements and are moderately easy to learn. The category includes Freelance Graphics, Harvard Graphics, PowerPoint and Presentations.

Basic. Software that contains just the bare-bones utilities for the one-time user and is easy to learn. One such product is ASAP Word Power.

Exhibit 1, page 59, identifies vendor information for these products, and exhibit 2, page 60, rates each multimedia software package.

Exhibit 1: Multimedia Product Vendors

Product/company              Telephone     Internet address

                               MULTIMEDIA SOFTWARE

ASAP Word Power             800-557-3743   http://www.spco.com/
Astound                     888-4ASTOUND   http://www.astound.com/
Director                    800-326-2128   http://www.macromedia.
                                            com/spoftware/dms/
Freelance                   800-343-5414   http://www.lotus.com/
                                            freelance/
Harvard Graphics            800-557-3743   http://www.spco.com/
Persuasion                  800-521-1976   http://www.adobe.com/
                                            proindex/persuasion/
Powerpoint                  800-397-8508   http://www.microsoft.
                                            com/mspowerpoint/
Presentations               800-772-6735   http://www.corel.com/
                                            products/wordperfect/
                                            cp7/

                               PROJECTING SYSTEMS

Ask LCD Inc.                800-275-5231   http://www.ask.no
CTX                         800-888-2012   http://www.ctxintl.com
Dukane Corp.                800-676-2485   none
Epson                       800-GO EPSON   http://www.epson.com
In Focus Systems            800-294-6400   http://www.infocus.com
Panasonic                   800-726-2797   http://www.panasonic.com
Polaroid Corp.              800-662-8337   http://www.polaroid.com
Proxima Corp.               800-447-7692   http://www.prxm.com
Sharp Electronics Corp.     800-BE SHARP   http://www.sharp-usa.com
Sony                        800-222-7669   http://www.sony.com

                               CLIP ART

Corel Corp.                 800-772-6735   http://www.corel.com
IMSI                        415-257-3000   http://www.imsisoft.com
Nova Development Corp.      818-591-9600   http://www.novadevcorp.
                                            com
Softkey Multimedia Inc.     800-227-5609   http://www.softkey.com
T/Market Co.                415-962-0195   http://www.clickart.com

                               REMOTE CONTROLS AND POINTERS

Lyte Optronics              310-450-8551   http://www. …