Academic journal article
By Azimi, Reza; Yazdani-Chamzini, Abdolreza; Fouladgar, Mohammad Majid; Zavadskas, Edmundas Kazimieras; Basiri, Mohammad Hossein
Journal of Business Economics and Management , Vol. 12, No. 4
Fouladgar, Mohammad Majid
Zavadskas, Edmundas Kazimieras
Basiri, Mohammad Hossein
Organizations today deal with unprecedented challenges and opportunities in carrying out their vital mission. Managers always look for comprehensive picture of present situation of the organization and a clear understanding of its future organization. For this reason, they need background information of strengths, weaknesses, opportunities, and threats (SWOT) situation of the organization in order to invest the challenges and prospects of adopting organization. SWOT analysis is an effective framework for an organization (or a company) that helps to address the effectiveness of a project planning and implementation (Taleai et al. 2009; Podvezko 2009; Podvezko et al. 2010; Diskiene et al. 2008). SWOT analysis is used in different sectors such as maritime transportation industry (Kandakoglu et al. 2009; Ghazinoory, Kheirkhah 2008; Kheirkhah et al. 2009; Maskeliunaite et al. 2009), technology development (Ghazinoory et al. 2009, 2011), device design (Wu et al. 2009), food microbiology (Ferrer et al. 2009), Hazard Analysis Critical Control Point (Sarter et al. 2010), Environmental Impact Assessment (Paliwal 2006; Medineckiene et al. 2010), tourism management (Kajanus et al. 2004).
However, the factors that can affect the SWOT are complex and often conflicting. One way to overcome the problem of evaluation performance with regard to various factors is the use of multiple criteria decision making (MCDM). The assumption of independence of criteria is not always correct because in real world the criteria are often dependent with each other. Analytical network process (ANP) is an appropriate tool in order to model complex problems with all kinds of relationship, dependency and feedback in the model and draws a systematical figure of the decision making problem. Likewise, TOPSIS technique is a suitable tool to evaluate alternatives.
In this paper, we applied the SWOT analysis and two multi-attribute evaluation methods that are called the analytic network process (ANP) and TOPSIS techniques to rank the strategies of Iranian mining sector. Iranian mining sector has a critical role in Iran's economy. This sector had exports reaching $8.13 billion in 2009-2010, accounting for about 32 percent of the country's non-oil exports (1). This level of export of minerals marked 45 percent of total exports in the industrial and mine sector. Based on the fifth development plan, this sector should represent about 1.6% of GDP (Gross Domestic Product). For achieving the aim, it is necessary to suitable strategies be determined and their priorities in order implement should be evaluated.
The remainder of this paper is organized as follows. The SWOT analysis is explained in section 2. Then in Section 3, ANP method is introduced. TOPSIS technique is defined in section 4. In section 5, we define probable mining strategies in Iran. The evaluation of mining strategies and the steps of proposed method are summarized in section 6. And finally section 7 concludes the paper.
2. The SWOT analysis
The SWOT analysis has its origins in the 1960s (Kandakoglu et al. 2009). It is an environmental analysis tool that integrates the internal strengths/weaknesses and external opportunities/threats.
This method is implemented in order to identify the key internal and external factors that are important to the objectives that the organization wishes to achieve (Houben et al. 1999). The internal and external factors are known as strategic factors and are categorized via the SWOT analysis. Based on the SWOT analysis, strategies are developed which may build on the strengths, eliminate the weaknesses, exploit the opportunities, or counter the threats (Kandakoglu et al. 2009).
SWOT maximizes strengths and opportunities, and minimizes threats and weaknesses (Amin et al. 2011), and transforms the identified weaknesses into strengths in order to take advantage of opportunities along with minimizing both internal weaknesses and external threats. …