Collaborative Commerce Will Replace E-Business

Article excerpt

At a recent seminar held in New York City, IBM, Intel, and consulting firm C-Bridge of Cambridge, Mass., pointed out that the new era of the "dot-corp"--traditional firms using e-commerce methods--will see greater prominence of digital workflows and the advent of collaborative commerce. "Collaborative" refers to partners (and customers) in a supply chain using the web and XML to move data so they can buy, sell, and formulate smarter strategy. One bank that's already operating this way is Carolina Central Bank based in Raleigh-Durham, N.C., says Richard Putz, chief strategy officer of C-Bridge. The bank has a special section of its website devoted to doctors and residents in that area. Offering a variety of financial and nonfinancial services, the portal even includes scheduling information about continuing education held by pharmaceutical companies, which, in turn, pay the bank a fee. It is an excellent example of a supply chain in action.

"When it comes to e-commerce, today's CEOs remind me of the character, Alice, in Alice in Wonderland, and her conversations with the Cheshire Cat," says Putz "CEOs are repeatedly asking, 'which way should I go' without considering where they'd like to end up. …