Academic journal article International Journal of Sports Marketing & Sponsorship , Vol. 2, No. 2
Samsung Electronics, official wireless communications equipment partner of the Sydney 2000 Olympic Games, appointed Decipher Public Relations to support the company's UK Olympic marketing activities.
Samsung is one of eleven TOP (The Olympic Partner) sponsors of the Olympic Games. In addition to supplying all wireless communications equipment including mobile phones, for Sydney 2000, the company is running a number of on-site programmes to benefit the athletes and spectators.
Ali Demin, Executive Director, Samsung UK Ltd explained: "Samsung is investing u125 million in a world-wide Olympic marketing programme, operating across 40 countries. Decipher will implement a PR programme to support the unique mix of technology and human interest in the UK Olympic marketing programme."
Caroline Drummond, Director, Decipher PR, commented: "We will launch Samsung's National consumer competition, Go To Sydney, scheduled to run during June and July, 2000 and will work closely with Catalyst Communications to support Samsung's high-end range of feature-rich cellular and DECT product. The PR programme will also explore the wide range of human interest stories Samsung has to offer."
As the presenting partner of Samsung Athletes' Host 2000 programme (Samsung AFH 2000), the company is using its sponsorship to maximise family support for athletes in Sydney during the Olympic Games. …