Academic journal article
By Gentry, James K.
Journalism & Mass Communication Educator , Vol. 55, No. 3
Bates, A.W. (2000). Making Technological Change: Strategies for College and University Leaders. San Francisco: Jossey-Bass Inc. 216 pp. Hardback, $34.95.
While the world of business has been rocked by massive change in the past decade, the world of the academy has been relatively unscathed. That is beginning to change, however, and technology is providing much of the impetus. For those who are contemplating making technological change at their university, Bates has written the guidebook; the book is also quite valuable for those interested in making any kind of change.
However, the volume probably would not be appropriate as a text since few journalism courses deal with making any kind of change, much less technological change.
Bates is director of distance education and technology in the Division of Continuing Studies at the University of British Columbia in Vancouver, Canada. According to the dust jacket, "He has more than 30 years experience in applying, managing and researching the application of technologies to higher education and is one of the world's most quoted authors in the field... ."
The book provides no reason to question these comments. In fact, any university would be fortunate to have someone with Bates' insights. He clearly understands the challenges of introducing and expanding technology in an academic environment. Even more impressive, however, is Bates' understanding of how the change process works, and he uses that insight to lay out a primer for managers contemplating making any type of organizational change. In doing so, he introduces the reader to elements of the change literature and research from a variety of sources. …